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SA’s Top Women’s Conference Tackles The Post-Pandemic Widening of the Gender Gap in Business

SA’s Top Women’s Conference Tackles The Post-Pandemic Widening of the Gender Gap in Business

The Standard Bank Top Women Conference has established itself as one of the leading gatherings of the top entrepreneurial minds in the country. This year’s agenda was led not only by furthering the conversation around mental health in the workplace, addressing the digital gender divide and equality at all levels but, it honed in on the ‘she-cession’ and the tangible impact of COVID-19 on women in the workplace.

5 ways to ensure an influencer marketing campaign goes viral

5 ways to ensure an influencer marketing campaign goes viral

What a brand says, how it says it and how it behaves all make a difference in how a marketing campaign is received by audiences. The challenge is that a brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in the conversations that brands are having with their target audiences.