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Nobody wants to do business with someone who doesn’t believe in themselves – Meet Mike Abel

Nobody wants to do business with someone who doesn’t believe in themselves – Meet Mike Abel

Apr 14, 2022 | Press, Topco

As the Chief Executive Partner of M&C SAATCHI ABEL, one of South Africa’s most successful advertising agencies, Mike has had to develop a keen understanding of how products and services are perceived.

Authenticity in advertising: Oxymoron or business imperative?

Authenticity in advertising: Oxymoron or business imperative?

Jul 22, 2021 | Press, Topco

The world doesn’t need more ads from the Advertising sector. Arguably the last thing one would expect an ad guy to say, which is exactly why I am saying it. Rather than more ads, we need more authenticity in our ads.