Driving Consumer Choice
Years of lobbying for a fairer, more level playing field for South African motorists have finally paid off with the publication of The Guidelines to Competition in the South African Automotive Aftermarket.
Striking the balance between privacy and personalisation
Savvy customers want personalised experiences, but not at the expense of their privacy. AI can help companies strike the right balance between these two conflicting demands. Yaron Assabi, CEO of DigitalMall.com, discusses the privacy versus personalisation dilemma.
Dale Hefer, CEO of Nedbank’s annual integrated marketing conference, “Marketing is Business”, discusses the importance of conscious consumerism
Dale Hefer is the CEO of the Nedbank IMC, Africa’s foremost integrated marketing conference aimed at local and African marketers, and a consecutively sold-out event in 2019 and 2020 (lauded as the “virtual benchmark”).