5 ways to ensure an influencer marketing campaign goes viral

5 ways to ensure an influencer marketing campaign goes viral

What a brand says, how it says it and how it behaves all make a difference in how a marketing campaign is received by audiences. The challenge is that a brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in the conversations that brands are having with their target audiences.