Storytelling and the age of diminishing attention spans – how does this affect your PR?
Storytelling is fundamental part of a businesses public relations, writes Samantha Hogg-Brandjes.
Why PR is needed to build back the trust
It’s become very clear that where PR has always been utilised to create awareness, educate, and shape perceptions, its role over the last decade has evolved immensely with building trust becoming a key driver.
We’re making headway! – phase one of inoculations in SA spearheaded by Johnson & Johnson
The AstraZeneca-Oxford vaccine has brought forth perplexing results, and upon further investigation, it has been decided that we need a new plan of action…