Partnering with B2B events is great for brand awareness. This is particularly true when it comes to events which speak to what is current, what will be current and what was current.
Building up a reputation of thought leadership, success and authority for your organisation is a great way to gain more business. It is easier to do business with organisations you trust, who you know can meet your expectations.
“I think that customers need to be held to account for their actions, interactions, and consumer behaviour. If any of these conflict with a company’s values, a company may want to question whether aligning themselves with that consumer is in their long-term best interest.”
Some 230 million jobs across the continent will require some level of digital skills by 2030, according to a study by the International Finance Corporation (IFC).
As the Chief Executive Partner of M&C SAATCHI ABEL, one of South Africa’s most successful advertising agencies, Mike has had to develop a keen understanding of how products and services are perceived.