Storytelling is fundamental part of a businesses public relations, writes Samantha Hogg-Brandjes.
What a brand says, how it says it and how it behaves all make a difference in how a marketing campaign is received by audiences. The challenge is that a brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in the conversations that brands are having with their target audiences.
The world doesn’t need more ads from the Advertising sector. Arguably the last thing one would expect an ad guy to say, which is exactly why I am saying it. Rather than more ads, we need more authenticity in our ads.
Are you a business owner wanting to get out there, and engage more effectively with your audience, on a more personal level? If your answer to this marketing question is ‘yes’, then vlogging may be just the tool you need to solidify your marketing strategy.
Janez Vermeiren, known as one of South Africa’s most loved TV personalities and hosts, has taken the plunge, branching off into the video content creation industry. Along with business partner Peri van Papendorp, he successfully launched Filmer.tv