The blurred lines of online expression in the workplace
Employees can be brand ambassadors, using platforms like LinkedIn to share their professional achievements, highlight the organisation’s successes, and attract new talent.
How to leverage winning or being a finalist for an award
By Koketso Mamabolo After tense waiting you got the news that you wanted: You won the award. You received your trophy, posed with your certificate or plaque; the champagne has been mopped up, the red carpet rolled back and the lights have stopped flashing. You did the work and got the recognition you deserve – what next? We’ve touched on why you should enter awards, the question becomes: What do you do now? How do you leverage winning an award? Not only can entering awards enhance your credibility and your image, give you exposure and motivate your staff but research has shown that winning awards can increase share value and revenue. We’ve touched previously on the fact that organisations which enter awards are more likely to be doing good, sustainable business. An award offers an opportunity to provide an example of what is possible and let potential customers and partners know where an organisation stands compared to competitors. READ: Find out more about why entering business excellence awards is good for business For that to happen, word needs to get out there and while organisations behind business excellence awards will have marketing campaigns before and after winners are announced there are things finalists and winners can do to leverage the opportunity themselves. You’ve achieved something and the world deserves to know, so here’s how to tell everyone about it. Social media Social media platforms are the go-to place for people to share good news and bring with them the benefit of engagement and opportunities to interact with your network. Share, comment and like the posts announcing winners and then make your post. Tag the organisation behind the awards, your organisation, people who walked the journey with. For added engagement include pictures, videos, find out what the hashtags for the awards are. You could also write an article about the experience on your LinkedIn page, sharing insights to network. Press release Why don’t you send out a press release to media houses and get some press coverage? You can share what it took for you to win the award or be chosen as a finalist and open up opportunities for more press coverage in the future. Internal celebration Big or small, tell everyone in your organisation about the achievement. It can be at a meeting, in an email – you can even host a little (or big) celebration to give everyone a chance to reflect on the milestone, which will be great for morale. Update your company profile “Award-winning” or “Finalist” will look great in your company profile, on your website and social media bios. It shows people that you are credible, recognised by a third party and is a great addition to press kits. Some business excellence awards offer post-event collateral such as winners badges which can brighten up your email signature – use them. Don’t be shy! Advertising and marketing Placing ads is a great way to spread the word and show how proud you are of the achievement. Whether it be an ad in a newspaper or magazine, on a website, or on social media, you can increase visibility by tailoring your marketing strategy to your market and attract new business. As the Minister of Communications and Digital Technologies, Solly Malatsi, reminded guests at the recent Africa Tech Awards held in Cape Town, it is important to recognise the people advancing society. As an award winner you are setting the standard and putting the work to do good business. Now people need to know about it. READ: The full list of winners at the 2025 Africa Tech Awards Sources: e-channel news | Big Ideas | Brunel University | Wiley |
Social media lead generation ideas for your business
By Rucien Petersen, Managing Director, Spottmedia There are many challenges businesses could face when it comes to building a brand on social media. A few challenges include lack of creativity, online reputation management and the ability to become noticed and stand out. However, there is one challenge and theme that is becoming a daily issue for many businesses and that is the creation of content on a consistent level. Content is the life blood for a business on social media. If you do not have content your socials become inactive and dormant. There are three main aspects brands should consider when it comes to positioning themselves on social media. These aspects include education, information or entertainment. The creation of content should be based on these three aspects and should align to the business goals and objectives. Below I discuss a few ideas we focus on when creating content for a business on social media. Here are 7 social media lead generation ideas to try next: Run a competition If you start out generating followers and engagement is not that easy. A great way to draw attention, generate followers and engagement is to run a competition. Partner with brands that align to your company’s values. When it comes to running a competition the trick in making it a success is the prize on offer. Make sure the prize is of a higher value, what we found with competitions is that the higher the value, the higher the interest and traction. Product/service feature and benefits If you are stuck with creating unique content the simple and easiest content to focus on is your product and service offering. However, we found that most brands are going this route on social media. One way to differentiate yourself from your competitors is to focus on the benefits customers will derive from your product/service. So instead of simple images of the product, share more about the experience and value potential customers will gain from it. Blog Blogging contributes to your brand being found online and is an effective tactic used to educate potential customers. Besides writing about the value your product/service can offer, you can also write about solution offerings. The words “How to” have been the most searched keywords on Google. Blog using ‘How to’. If you are a baker, you can write regular blogs on How to bake the perfect chocolate cake? How to bake a simple carrot cake? How to start a bakery? Use this content on your website as it will help your business with SEO (Search Engine Optimisation) then share this content on your social media pages. Tips Another form of content can be to provide weekly tips. Once you understand who your target audience is. Try to see how you can add value to them by providing tips and ways to overcome the challenges you have experienced. These tips can be in the form of short video clips or carousel images. CSI (Corporate Social Initiative) There are many needs within our communities. As a startup or small business you might not always have the funds to sponsor a NGO. The easiest way to get involved in your community is to offer what you have (service, product or knowledge). This will only cost you time and you can use the sponsorship as content for your social media pages. Customer reviews Credibility and trust is a major issue when it comes to consumers buying into your business and service offering. Asking your clients for reviews and posting it on social media gives you more content to play around with and to use. Posting your customers feedback instills confidence and trust amongst potential customers when conducting research online on your brand. User Generated Content Humans connect with humans and user generated content is an effective way to establish a human connection. User Generated Content can either be in the form of your clients or an influencer campaign. You can post about your clients’ experience in your store or shop. Alternatively run an influencer campaign where you run a trade exchange offering an influencer product/service in exchange for posts over their social media platforms.
Trust and fact-checking capabilities on social media platforms in South Africa
By Dr Mmaki Jantjies Has a social media post ever left you wondering whether the information it conveyed was accurate and reliable? The role of social media platforms has grown significantly across business and society. These platforms are now integral to daily life in South Africa, influencing aspects such as communication, information sharing and public discourse. Businesses and public organisations now rely on social media platforms having invested in marketing, customer engagement and information sharing for their service users and customers. Considering the substantial role and influence of such platforms amongst users, should we be concerned about the new fact checking mechanism introduced by the global social media platforms? According to DataReportal’s Digital 2024: South Africa report, in January 2024 South Africa had 26 million social media users, representing about 42.8 percent of the total population (DataReportal, 2024). Here, the DataReportal survey highlighted the following key reasons for social media use among internet users aged 16-64: finding information (83.6%); researching how to do things (79.9%); staying in touch with friends and family (72.5%); finding new ideas or inspiration (69%); and keeping up-to-date with news and events (66.2%) (DataReportal, 2024). A significant number of young people thus leverage social media platforms both as trusted platforms for key information and as a news platform. These include many USA based social media platforms such as Facebook, WhatsApp, Instagram, X (formerly Twitter) and TikTok (its parent company headquartered in Beijing), remain dominant among South African users, offering a space for connection, content sharing and news access. Recent changes in fact-checking by social media platforms Some platforms have recently reduced their emphasis on fact-checking. An example of this is Twitter, coming under new ownership as X, this company has significantly reduced personnel of its fact-checking teams (Nieman Lab, 2022). The reasons cited for these changes often include cost reduction, concerns about bias and a shift towards prioritising ‘free speech’, even if at times this may include misinformation (Freedom House, 2023). In January 2025, the parent company of Facebook and Instagram, Meta Platforms Inc., announced the discontinuation of its third-party fact-checking programme in the United States. Replacing it with a “Community Notes” system (Meta, 2025), Meta CEO Mark Zuckerberg cited concerns over political bias in traditional fact-checking, emphasising free expression instead. Fact-checking plays a crucial role in maintaining information integrity by preventing misinformation, promoting informed decision-making and maintaining public trust. Establishing trust is even more critical in the age of AI-generated content as AI can blur the lines between authentic and fabricated information, making discernment challenging. Social media platforms should thus implement robust measures to ensure content accuracy and reliability. Are community notes a substitute for fact-checking? As social media platforms continue to grow in importance in communities, trust in these platforms becomes paramount which explains why fact-checking processes have been built into these organisations. In replacing fact-checking teams, social media platforms will then rely on community notes as part of the fact-checking process. Community notes are a crowdsourced fact-checking system on social media platforms. Users can flag potentially misleading posts, and other users can add notes providing context, corrections, or links to fact-checks. These notes are then voted on by other users, and the most helpful notes are displayed alongside the original post. While community notes aim to combat misinformation by leveraging collective knowledge, they also present challenges, including potential manipulation, slow response times, and reliance on the expertise of non-professionals. Despite these challenges, community notes represent an evolving approach to information moderation on social media. X has for a while introduced “Community Notes” which allow users to add context to potentially misleading tweets (X Help Center, 2025). However, although such notes can provide diverse perspectives, they still raise concerns about information manipulation and the spread of misinformation. Moreover, it is still debatable whether or not this crowdsourced approach is as effective as professional fact-checking. As Meta’s “Community Notes” system represents a shift towards a community-driven approach, this switch in approach raises similar concerns about accuracy and potential misinformation spread by relying on user input rather than professional fact-checkers (Meta, 2025). Impact of misinformation on South Africa Misinformation has had a tangible impact in various sectors in South Africa. An example is the Listeriosis outbreak in 2017 where there was a lack of clarity on the source of the outbreak. The impact of misinformation spreading had an impact on various suppliers of processed meat with sales being impacted because of this. Another example is in cases that require complex domain knowledge, such as scientific or legal matters. During the COVID-19 pandemic, false information about vaccines spread rapidly, contributing to vaccine hesitancy. This misinformation, often fuelled by social media, led many individuals to doubt the safety and efficacy of vaccines, despite overwhelming scientific evidence supporting their effectiveness. As a result, businesses and governments faced challenges in encouraging vaccination, which in turn affected public health efforts and impacted the broader economy. (Africa Check, 2021). Political disinformation campaigns have also exacerbated social divisions while undermining democratic processes (Media Monitoring Africa, 2022). The challenge of misinformation is thus not unique to South Africa with several examples of its global impact available in the public domain. Safeguarding against misinformation As social media platforms evolve their approach to content moderation and fact-checking, users should assess and utilise the resources available critically. Maintaining vigilance regarding information helps to uphold the quality of public discourse while supporting the democratic process. Equally organisations engaging users on these platforms should continue to invest in the education and protection of their users on platforms they rely on while also being aware of the implications of such information changes, not only on users but also on relying on third party platforms as trusted platforms for critical user engagement. Here are several reputable fact-checking platforms available for public use: Dr Mmaki Jantjies is an innovative leader who is passionate about harnessing the power of technology and R&D to drive change. She is also an Adjunct Associate Professor in Information Systems. Sources: Africa Check (2022). The changing face