
How to build a commercially viable business – Meet Kenneth Kayser
Telkom’s multiple award-winning Executive of Digital Channels and e-Commerce, Kenneth Kayser, knows better than most how to build a digital business.
Telkom’s multiple award-winning Executive of Digital Channels and e-Commerce, Kenneth Kayser, knows better than most how to build a digital business.
“I think that customers need to be held to account for their actions, interactions, and consumer behaviour. If any of these conflict with a company’s values, a company may want to question whether aligning themselves with that consumer is in their long-term best interest.”
Some 230 million jobs across the continent will require some level of digital skills by 2030, according to a study by the International Finance Corporation (IFC).
As the Chief Executive Partner of M&C SAATCHI ABEL, one of South Africa’s most successful advertising agencies, Mike has had to develop a keen understanding of how products and services are perceived.
The need for businesses to be agile, innovative and data-savvy is obvious; however, digital transformation is complex and characterised by uncertainty.