Be in the middle of the action: Why you need to attend a tech conference
By Topco Marketing The tech industry in Africa is buzzing with innovation but how can you get involved in this dynamic ecosystem? Whether you’re a B2B startup, multinational corporation, investor, policymaker, or academic, you’re always looking for a way to stay on the cutting-edge of one of the most impactful industries. Here are six reasons why you should attend a tech conference in 2025. 1. Keep your team inspired and motivated Attending conferences in the heart of Africa’s booming tech scene is more than just a routine – it’s a journey that will keep your team inspired and motivated. Hearing from successful entrepreneurs can be a powerful boost, pulling your team outside the office walls and into an environment that breathes innovation. It’s an excellent opportunity for employees to gain a fresh perspective on their roles, the company’s mission, and the challenges that lie ahead. 2. Invest in knowledge and skills development Compared to formal training programmes, conference tickets are often more cost-effective, giving you valuable insights that can help to alter the trajectory of your company. A single idea learned at a conference can sometimes have a substantial impact. In short, consider attending conferences as a strategic business investment that can enrich your team and positively impact your bottom line. 3. Learn from other leaders Targeted conferences, like B2B conferences, are hubs of innovation, where entrepreneurs and experts shape the continent’s future. They are an excellent way to expand your network, gain insights, and exchange best practices with peers and business partners. Attending conferences in Africa is an absolute must if you want to meet new prospects and develop long-lasting business relationships. You can gather feedback, forge meaningful relationships, and gain valuable insights that can help you grow and stay ahead of the competition. As a sponsor, exhibitor, speaker, or attendee, you can target key accounts, engage in post-talk conversations, or connect at booths. There is no better way to establish and maintain customer relationships than by meeting them face-to-face. 4. Find new talent You could meet talented professionals who can add value to your company. Tech conferences are highly focused, which increases your chances of finding individuals who align with your company’s needs. Whether you’re looking for engineers, sales professionals, or marketers, tech conferences provide an ideal platform to connect with potential employees who share your industry interests. 5. Meet attendees from around the world The tech conferences in Africa are no longer confined to the continent’s borders, as businesses from Europe and Asia are increasingly showing interest in attending these events. With a thriving tech ecosystem and numerous opportunities, these conferences provide an entry point for international companies looking to establish a foothold in the African market. For European businesses, exploring partnerships and collaborations in Africa presents untapped potential and access to new markets. These conferences offer a firsthand look at the innovative solutions emerging from the continent, enabling European companies to diversify their portfolios and stay ahead in a competitive global landscape. Networking with African startups and industry leaders can lay the groundwork for mutually beneficial ventures, fostering innovation and cross-cultural collaboration. Likewise, Asian countries with a reputation for tech prowess are keen to expand their businesses to Africa. Attending these conferences allows Asian companies to understand the local dynamics, explore investment opportunities, and build strategic alliances in the continent. The events provide a platform for knowledge exchange, enabling Asian companies to leverage their technological expertise while contributing to the growth and development of Africa’s tech ecosystem. In essence, these conferences serve as melting pots for diverse perspectives, creating an environment where European and Asian businesses can engage with their African counterparts, share insights and explore opportunities for collaborative ventures. The potential for cross-continental partnerships is immense, and these events act as catalysts for building bridges between continents, creating a global tech landscape that thrives on diversity and innovation. The stage is set for a collaborative future, where businesses from Europe and Asia converge in Africa, embracing the opportunities that these tech conferences bring to the forefront. The 2025 Sentech Africa Tech Week Summit promises to offer a vibrant and innovative atmosphere, with opportunities to gain inspiration, knowledge, and make valuable connections. Embrace this chance to be part of Africa’s tech revolution and constructively contribute to the growth of the tech industry in Africa. Get your tickets here.
Leveraging the full spectrum of human potential: The representation of women in STEM
By Dr Mmaki Jantjies As we celebrate Freedom month, it is important to acknowledge the progress made in ensuring the economic participation of women in South Africa, particularly in the STEM sector (science, technology, engineering and mathematics). The country’s history of working towards a free and just society has been underpinned by the important role that women have played in ensuring equality for all. In response, significant milestones have been achieved with policies enabling greater access to opportunities for women. The role of diversity in the STEM sector is vital to ensure national advancement. By leveraging the full spectrum of human potential, nations like South Africa will not only unlock innovation but also build a more equitable and prosperous future for all. Considering the significant strides made in advancing female participation in STEM sectors, South Africa still experiences the under-representation of women in key areas today, particularly in STEM leadership positions. What then has led to this “leaky pipeline”, and what initiatives are important in addressing these issues? Female representation in STEM The 2023 Report of the Engineering Council of South Africa underlined that only 14% of registered engineers were women. A 2024 skills survey conducted by the Institute of Information Technology Professionals South Africa (IITPSA) further explored the representation of women in the ICT sector. The survey found that although 39.5% of employees were female, only 5% had leadership positions in ICT companies. I recently had the opportunity of joining the launch of the South African chapter of the OWSD (Organization for Women in Science for the Developing World), an organisation describing itself as an “international forum to unite eminent women scientists from the developing and developed worlds with the objective of strengthening their role in the development process and promoting their representation in scientific and technological leadership”. The programme provides the mentorship, training and support necessary to ensure a consistent pipeline of women in STEM in the country. Supported by the National Department of Science and Innovation (DSI), the OWSD event highlights the continuing need for tailored interventions to support the participation of women in key STEM areas. Early interventions in particular were highlighted as being key to facilitating stronger representation of women in the workforce. The local interventions highlighted below outline the key issues involved in working towards addressing greater gender equity in accessing employment opportunities: 1. Limited early exposure and encouragement One fundamental obstacle to increasing women’s involvement in STEM is the lack of early exposure and ways of encouraging participation. According to the 2021 data from the Council on Higher Education, female enrolment in STEM programmes at universities stood at around 40%. In line with this low number, the lack of young girls taking up studies in STEM is often attributed to lack of exposure. To address these shortcomings, initiatives aimed at foundational education through interventions like the Department of Basic Education’s TechnoGirl Programme. This initiative has been instrumental in ensuring early exposure, reaching over 30 000 girls from disadvantaged schools and fostering their interest in pursuing STEM careers. The programme is a partnership between Uweso Consulting in collaboration with UNICEF and the Department of Basic Education. By selecting high school girls from underserved communities, the programme has opened doors to STEM mentorship, skills development, and job shadowing Another key grassroot intervention has been the Department of Science and Innovation’s National Science Week (NSW). By strategically targeting youth, educators and the general public, particularly those from disadvantaged backgrounds, NSW supports grassroot science literacy. It has programmes which demystify science while showcasing local innovations in those too young to be scientists. This annual event has demonstrated tangible impact by consistently engaging thousands of South Africans annually, enhancing STEM awareness and inspiring youth to pursue STEM careers. 2. Barriers to access and participation in higher education Data from the 2020 Human Sciences Research Council (HSRC) study has revealed that students from lower socio-economic backgrounds have dropout rates up to 40% higher than their more affluent peers, primarily due to financial issues. Although both financial and systemic barriers have significantly impeded women’s access to tertiary STEM education, progress is now being made with targeted funding interventions acting to support the advancement of women in STEM. In responding to these challenges, the National Research Foundation (NRF) has set out to increase female participation in STEM through various initiatives. In 2022, over 60% of National Research Foundation-funded postgraduate students were women within specific STEM categories, demonstrating a clear move towards gender-sensitive funding. Programmes such as the black academic advancement programmes have also been introduced by the NRF to provide grants to black female academics, in order to increase scholarly output while increasing the number of research students supported by grants. Public private partnerships (PPP), such as the Telkom Centres of Excellence (CoE) based at 14 South African universities, are further examples of partnerships supporting the postgraduate STEM skills development of over 3 500 students. With this programme running over 25 years, Telkom and several ICT organisations have partnered with government in establishing centres at participating universities. These research centres have provided students with access to cutting-edge technology, resources and mentorship, both fostering innovation and contributing to the growth of the ICT sector in South Africa. The Telkom CoE programme supports postgraduate students and research projects, effectively building a pipeline of skilled professionals to meet the evolving demands of the telecommunications and technology industries in South Africa. 3. Lack of female role models and mentorship Globally, the 2023 Global Gender Gap Report states that women comprise 29.2% of the STEM workforce across the 146 nations evaluated, while locally women make up 23% of employed individuals in STEM occupations in South Africa. Organised STEM industry networks are therefore key to improving access to visibility and mentorship opportunities to increase representation. Examples of such in the STEM field are the organisation named Women in Mining South Africa (WiMSA) that offers networking, mentorship and career guidance. Meanwhile, the South African Women in Engineering (SAWomEng) focuses on professional development and creating a supportive community for
Join the digital revolution at Sentech Africa Tech Week 2025!
By Topco Marketing When: 3-4 June 2025 Where: Century City Conference Centre, Cape Town Are you ready to lead the digital evolution and turn tech into power ? The countdown is on for Sentech Africa Tech Week 2025, and this is your chance to be part of the continent’s most transformative tech event. Whether you’re a startup founder, business leader, or tech enthusiast, this conference is designed to ignite innovation, foster collaboration, and position Africa as a global tech powerhouse. Why attend Sentech Africa Tech Week 2025? The future of technology in Africa starts here. Here’s why you can’t afford to miss it: 1. Network like never before Africa’s tech ecosystem thrives on collaboration, and Sentech Africa Tech Week is your ultimate networking playground. With over 500 attendees —from CEOs and policymakers to developers and innovators—you’ll have unparalleled access to: Don’t miss the Fast-Track Networking Sessions, where you can turn conversations into connections in minutes. Plus, there are plenty of informal networking breaks to recharge, refresh, and build meaningful relationships. 2. Upskill your team with cutting-edge insights Looking to train your employees and keep them ahead of the curve? Sentech Africa Tech Week offers a jam-packed agenda of panel discussions, fireside chats, and tech demos featuring thought leaders from Microsoft, AWS, Google Cloud, and more. Topics include: Africa Tech Week Award Entries are closing soon. Enter now. 3. Position your brand as a thought leader Want to elevate your company’s profile? Sentech Africa Tech Week offers unique opportunities to showcase your expertise and establish your brand as a leader in the tech space. Whether you’re speaking on a panel, hosting a fireside chat, or presenting a tech demo, this is your platform to: From sustainable streaming solutions to smart factory innovations, the conference covers every corner of the tech landscape. Don’t just attend—be a part of the conversation. What’s happening at Sentech Africa Tech Week 2025? Day 1: 3 June 2025 – Lead the Digital Evolution Day 2: 4 June 2025 – Turning Tech into Power Special offers you can’t miss Ready to shape Africa’s digital future? Sentech Africa Tech Week isn’t just another conference, it’s a movement. A movement to connect, innovate, and transform Africa’s tech landscape. Whether you’re pitching your startup, networking with industry leaders, or gaining insights to upskill your team, this is the place to be. Secure your spot today and join us as we lead the digital evolution and turn tech into power. Together, let’s build a smarter, more connected Africa. Register now. For sponsorship or speaking opportunities, contact us at marketing@topco.co.za
AI and the law
By Jessie Taylor The AI advantage: Combating financial fraud in South Africa’s digital economy In an era where the digital economy is rapidly evolving, South Africa is witnessing both remarkable advancements in financial services and a surge in increasingly sophisticated fraud schemes. From online banking to real-time payments and digital insurance claims, financial transactions have never been more convenient – or more vulnerable. Against this backdrop, artificial intelligence (AI) has emerged as a critical line of defence, revolutionising the fight against fraud by enabling real-time detection, smarter prevention strategies, and better protection for consumers. Why AI makes a difference Financial fraud in South Africa continues to pose a serious threat to both consumers and businesses. From card cloning and phishing to identity theft and fraudulent insurance claims, the methods employed by fraudsters are diverse and constantly evolving. According to the Association for Savings and Investment South Africa (ASISA), South African life insurers and investment companies detected 13,074 cases of fraud and dishonesty in 2023, marking a 46% increase from the 8,931 cases reported in 2022. The industry successfully prevented losses amounting to R1.5-billion in 2023, up from R1.1- billion in 2022. However, actual losses due to fraud rose significantly to R175.9-million in 2023, compared to R77.2-million the previous year. Traditional fraud prevention methods, often reliant on manual review and static rule-based systems, are no longer sufficient to address the scale and sophistication of modern fraud. However, AI systems can process and analyse vast volumes of transaction data in real-time, identifying suspicious patterns that humans or traditional systems might miss. These patterns may include unusual spending behaviours, large purchases made from unfamiliar locations, or transactions occurring at odd hours. By detecting these anomalies early, banks and financial institutions can intervene before damage is done. One of the standout features of AI is its scalability. Unlike human fraud teams that struggle to keep pace with growing transaction volumes, AI systems can scale seamlessly to handle millions of transactions without sacrificing accuracy or efficiency. This is particularly crucial as South Africa’s banking sector continues to expand and embrace digital banking solutions. As payment methods evolve – through real-time clearing and card-not-present transactions – fraud risks evolve alongside them. AI strengthens payment systems by offering dynamic fraud detection capabilities. It doesn’t merely flag transactions – it evaluates context. Through predictive analytics, AI can discern between legitimate anomalies and actual fraud, reducing the number of false positives that frustrate customers. With machine learning, these systems continuously adapt, learning from new threats and updating models accordingly. The ethical concerns Despite its many benefits, the implementation of AI in fraud detection is not without challenges. One of the primary issues is the “black box” nature of AI systems—the difficulty in explaining how decisions are made. This lack of transparency can become problematic, especially under scrutiny from regulatory bodies such as the Financial Sector Conduct Authority (FSCA) and the South African Reserve Bank. These regulators demand clear reasoning for actions taken, particularly when customer accounts are frozen or claims denied. Moreover, compliance with the Protection of Personal Information Act (POPIA) is paramount. AI systems must be designed to handle personal data responsibly, ensuring data privacy and minimising the risk of bias. If an AI system is trained on skewed data, it could disproportionately target certain demographics, resulting in unfair treatment and legal liabilities. As banks and insurers adopt AI to prevent fraud, fraudsters are simultaneously leveraging AI to perpetrate it. A 2023 PwC report warned that criminals are expected to adopt AI tools on a much broader scale, intensifying the arms race between fraud detection and fraud execution. This raises the stakes for South African institutions. Continuous innovation and cross-sector collaboration are vital to stay ahead. Financial institutions must invest in agile AI systems that evolve in tandem with new threats, and they must also share insights and intelligence with peers and regulators to form a united front against cybercrime. AI alone cannot eliminate fraud, but it can be a formidable part of a broader fraud prevention strategy. As AI tools mature, their ability to improve compliance reporting, automate suspicious activity monitoring, and provide early fraud warnings will only strengthen. AI is ushering in a new era of fraud prevention in South Africa. From detecting anomalies in milliseconds to analysing claim documents for manipulation, AI allows financial institutions to act swiftly and decisively. While data quality, transparency, and regulation challenges remain, the benefits are too significant to ignore. The financial sector stands at a crossroads: evolve with the times or risk falling behind. With responsible deployment, ethical safeguards, and continuous improvement, AI can secure the digital financial ecosystem for both businesses and the public. In the fight against fraud, it’s not just a matter of using AI—it’s a matter of using it wisely. Sources: CMS Law | Standard Bank | ASISA
AI-powered corporate governance: Technology’s trailblazing role
“As a qualified lawyer and the Head of Business Development at a technology company specialising in AI-powered legal tech solutions, I have witnessed first-hand how technology has influenced this aspect of business. “
Africa’s tech revolution needs you – come forge connections, influence policy and accelerate growth
From AI-driven healthcare to blockchain-powered financial inclusion, the continent is rewriting its narrative as a global tech powerhouse. But to sustain this momentum, collaboration, innovation, and strategic dialogue are non-negotiable. Sentech Africa Tech Week 2025, taking place from 3–4 June, at the Century City Convention Centre in Cape Town, is where Africa’s brightest tech minds converge to shape the future. This isn’t just another conference, it’s a catalyst for growth, a platform for disruptive ideas, and a launchpad for partnerships that will redefine the continent’s digital landscape. Why your company can’t afford to miss this 1. Tackle Africa’s most pressing tech challenges: 2. Unlock cutting-edge opportunities: 3. Network with decision-makers and disruptors: Rub shoulders with ministers, CIOs, global cloud leaders, and rising startups. Forge alliances in the “Global Alliances, Local Impact” session, where cross-border partnerships are redefining Africa’s digital economy. 4. Position your brand as a leader: Think your startup is the next big thing? Then the Pitching Den is for you. Sessions that will redefine your strategy Why sponsor, exhibit, or attend? Sponsors: Gain unparalleled visibility. Position your brand as a pillar of Africa’s tech ecosystem Act now—Africa’s future won’t wait. The clock is ticking. Secure your spot at the forefront of Africa’s digital revolution. Register now: https://qkt.io/MCKP8m
Innovation meets opportunity: Apply now for the 2025 Sentech Africa Tech Week Pitching Den
By Topco Marketing Calling all visionary African tech entrepreneurs! If you’re ready to showcase your innovation, connect with top investors, and win life-changing opportunities for your startup, Sentech Africa Tech Week 2025 is your stage. The Pitching Den is back, bigger and bolder, and we’re inviting you to step into the spotlight. You will have the opportunity to share your idea and battle it out against some of Africa’s brightest minds in tech, with a powerhouse investor panel and an audience filled with key decision-makers in the sector. Finalists will pitch their ideas live at the Sentech Africa Tech Week Conference in Cape Town, one of the continent’s great incubators for start-ups. Finalists will have access to mentorship, pitch training and have a platform to make connections that could redefine your startup’s trajectory. On offer is a grand prize worth R295 000 and the winner will also receive a 12-month high-value media package, a speaking slot at the 2026 conference, a guest slot on Topco Media’s Business Unusual podcast, and three HAVAÍC consulting courses which could supercharge your growth. The Pitching Den isn’t just a competition—it’s a launchpad. Past finalists have landed funding, partnerships, and media buzz that propelled them to new heights. Whether you’re revolutionising fintech, healthtech, edtech, or green energy, this is your moment to shine. There are three simple requirements: Get your tickets for Sentech Africa Tech Week 2025 The simple four step process Don’t let this opportunity slip away. Sharpen your pitch, polish your MVP, and submit your application today. The road to Cape Town—and to scaling your startup—starts now. Apply now: https://www.surveymonkey.com/r/ATW2025 Got questions? Reach out to marketing@africatechweek.co.za or marketing@topco.co.za for support. Listen to what 2024’s winner had to say on the Business Unusual Podcast Key dates: (Note: Finalists must cover their own travel costs to Cape Town. Apply only if you can commit to attending the live event on 3-4 June 2025.)
Video and audio surveillance in the workplace
By Jessie Taylor A balance of rights Video and audio surveillance in the workplace is an increasingly common practice used by employers to monitor employee behaviour, ensure security, and prevent misconduct. However, while surveillance can be a useful tool, it also raises important legal and ethical considerations. Employers must balance their need to protect company interests with their employees’ rights to privacy. Employers often face challenges when proving employee misconduct at the Commission for Conciliation, Mediation and Arbitration (CCMA) and bargaining councils. The burden of proof lies entirely on the employer to establish that a dismissal was fair. Many employers rely on video evidence to strengthen their cases, believing that visual proof of wrongdoing, such as theft, guarantees a favourable ruling. However, this is not always the case. While the CCMA and courts have accepted video evidence in certain cases, there have been instances where such evidence was rejected. Factors that influence the admissibility of video evidence include: While video evidence can be useful, it is not automatically admissible. Employers must ensure compliance with evidentiary and privacy laws to use surveillance footage effectively. In South Africa, workplace surveillance is subject to various legal provisions, including: Employers must inform employees of surveillance measures and ensure that monitoring does not infringe on their rights. Failure to comply with these legal requirements may render surveillance footage inadmissible in legal proceedings and expose employers to legal action. Employers do have certain obligations when installing surveillance in the workplace. While employers have the right to implement surveillance, recourse is available to employees who feel their rights have been violated. Video and audio surveillance can be a powerful tool for employers, but it must be used responsibly and within the boundaries of the law. Employers should prioritize transparency, compliance, and fairness when implementing surveillance systems to avoid legal disputes and maintain a positive workplace environment. On the other hand, employees should be aware of their rights and take action if they feel their privacy is being infringed upon. A well-balanced approach ensures that workplace surveillance serves its intended purpose without undermining trust and employee well-being. Sources: Labour Guide | Legal Leaders
Driving gender parity in tech: A blueprint for scaling inclusion
By Nyari Samushonga Women remain underrepresented in the IT industry, a fact that is both well-known and well-documented. While numerous programmes and interventions aim to enrol more girls in STEM subjects, large-scale change remains daunting. The underrepresentation of women in technology is not due to a lack of capability but the result of historical, structural, and systemic exclusion. Over time, this exclusion has created a false perception that women are less suited for technology roles. The reality is that women have always been capable. The real challenge is not about “fixing” women but rather unlearning our biases and reframing social perceptions—both in the minds of young girls and in the broader tech ecosystem of employers, mentors, and collaborators who shape career opportunities. This reframing starts with early exposure to technology and intentional career guidance that normalises women’s participation in tech. If young girls can see technology as a viable and exciting path from an early age, they are more likely to pursue it with confidence. At the same time, the industry itself must shift its perception of who belongs in tech, ensuring that hiring practices, mentorship, and workplace cultures actively foster inclusivity. From high school, I followed a more traditional path, studying finance and building a successful career over 11 years in the sector. I enjoyed my work, and my background gave me deep insights into business and problem-solving. But as technology evolved, I realised that software solutions and products were transforming industries, and my financial expertise was valuable in teams building tech-driven solutions. This opened my eyes to the fact that technology was not an isolated field but a tool shaping every industry, offering opportunities for professionals from diverse backgrounds to contribute meaningfully. What was strange, however, was that despite this expanding need for varied expertise, I was often the only woman in the room or on a team. It was a stark contradiction: an industry unlocking new possibilities for different skill sets yet still lagging in gender diversity. This experience ignited a passion in me to support more women in entering the field and claiming their place in shaping the future of technology. Success stories: Proof that women have always been capable The potential is almost unimaginable. When given the opportunity, young women don’t just participate—they excel, lead, and inspire. WeThinkCode_’s deliberate approach to gender inclusion has not only opened doors but has also proven that talent knows no gender. Many of our female graduates have gone on to become role models, demonstrating their initiative, resilience, and ability to thrive in the tech industry. These young women are proof that their ability has always been there—when given the chance, they grab opportunities with both hands and redefine what’s possible for the next generation. Scaling the vision: Public-private partnerships for inclusive growth Now, we need to scale this vision. Achieving true gender parity in tech requires public-private partnerships that bring together: Investments from key partners continue to bolster WeThinkCode_’s ability to scale nationally. JPMC and Standard Bank Tutuwa are funding a 60-person cohort at Central Johannesburg College (CJC), with JPMC also engaging public sector stakeholders for nationwide TVET adoption. Meanwhile, DGMT and the Caterpillar Foundation are supporting a 30-person cohort at South Cape College’s rural Garden Route/Hessequa Campus. The roadmap is clear. The talent is there. The ambition is there. Now, we must build the pathways that bring more women into tech—not just in pockets, but at scale. Nyari Samushonga is the CEO of WeThinkCode, a South African software development academy that operates in Joburg, Durban and Cape Town.
Trust and fact-checking capabilities on social media platforms in South Africa
By Dr Mmaki Jantjies Has a social media post ever left you wondering whether the information it conveyed was accurate and reliable? The role of social media platforms has grown significantly across business and society. These platforms are now integral to daily life in South Africa, influencing aspects such as communication, information sharing and public discourse. Businesses and public organisations now rely on social media platforms having invested in marketing, customer engagement and information sharing for their service users and customers. Considering the substantial role and influence of such platforms amongst users, should we be concerned about the new fact checking mechanism introduced by the global social media platforms? According to DataReportal’s Digital 2024: South Africa report, in January 2024 South Africa had 26 million social media users, representing about 42.8 percent of the total population (DataReportal, 2024). Here, the DataReportal survey highlighted the following key reasons for social media use among internet users aged 16-64: finding information (83.6%); researching how to do things (79.9%); staying in touch with friends and family (72.5%); finding new ideas or inspiration (69%); and keeping up-to-date with news and events (66.2%) (DataReportal, 2024). A significant number of young people thus leverage social media platforms both as trusted platforms for key information and as a news platform. These include many USA based social media platforms such as Facebook, WhatsApp, Instagram, X (formerly Twitter) and TikTok (its parent company headquartered in Beijing), remain dominant among South African users, offering a space for connection, content sharing and news access. Recent changes in fact-checking by social media platforms Some platforms have recently reduced their emphasis on fact-checking. An example of this is Twitter, coming under new ownership as X, this company has significantly reduced personnel of its fact-checking teams (Nieman Lab, 2022). The reasons cited for these changes often include cost reduction, concerns about bias and a shift towards prioritising ‘free speech’, even if at times this may include misinformation (Freedom House, 2023). In January 2025, the parent company of Facebook and Instagram, Meta Platforms Inc., announced the discontinuation of its third-party fact-checking programme in the United States. Replacing it with a “Community Notes” system (Meta, 2025), Meta CEO Mark Zuckerberg cited concerns over political bias in traditional fact-checking, emphasising free expression instead. Fact-checking plays a crucial role in maintaining information integrity by preventing misinformation, promoting informed decision-making and maintaining public trust. Establishing trust is even more critical in the age of AI-generated content as AI can blur the lines between authentic and fabricated information, making discernment challenging. Social media platforms should thus implement robust measures to ensure content accuracy and reliability. Are community notes a substitute for fact-checking? As social media platforms continue to grow in importance in communities, trust in these platforms becomes paramount which explains why fact-checking processes have been built into these organisations. In replacing fact-checking teams, social media platforms will then rely on community notes as part of the fact-checking process. Community notes are a crowdsourced fact-checking system on social media platforms. Users can flag potentially misleading posts, and other users can add notes providing context, corrections, or links to fact-checks. These notes are then voted on by other users, and the most helpful notes are displayed alongside the original post. While community notes aim to combat misinformation by leveraging collective knowledge, they also present challenges, including potential manipulation, slow response times, and reliance on the expertise of non-professionals. Despite these challenges, community notes represent an evolving approach to information moderation on social media. X has for a while introduced “Community Notes” which allow users to add context to potentially misleading tweets (X Help Center, 2025). However, although such notes can provide diverse perspectives, they still raise concerns about information manipulation and the spread of misinformation. Moreover, it is still debatable whether or not this crowdsourced approach is as effective as professional fact-checking. As Meta’s “Community Notes” system represents a shift towards a community-driven approach, this switch in approach raises similar concerns about accuracy and potential misinformation spread by relying on user input rather than professional fact-checkers (Meta, 2025). Impact of misinformation on South Africa Misinformation has had a tangible impact in various sectors in South Africa. An example is the Listeriosis outbreak in 2017 where there was a lack of clarity on the source of the outbreak. The impact of misinformation spreading had an impact on various suppliers of processed meat with sales being impacted because of this. Another example is in cases that require complex domain knowledge, such as scientific or legal matters. During the COVID-19 pandemic, false information about vaccines spread rapidly, contributing to vaccine hesitancy. This misinformation, often fuelled by social media, led many individuals to doubt the safety and efficacy of vaccines, despite overwhelming scientific evidence supporting their effectiveness. As a result, businesses and governments faced challenges in encouraging vaccination, which in turn affected public health efforts and impacted the broader economy. (Africa Check, 2021). Political disinformation campaigns have also exacerbated social divisions while undermining democratic processes (Media Monitoring Africa, 2022). The challenge of misinformation is thus not unique to South Africa with several examples of its global impact available in the public domain. Safeguarding against misinformation As social media platforms evolve their approach to content moderation and fact-checking, users should assess and utilise the resources available critically. Maintaining vigilance regarding information helps to uphold the quality of public discourse while supporting the democratic process. Equally organisations engaging users on these platforms should continue to invest in the education and protection of their users on platforms they rely on while also being aware of the implications of such information changes, not only on users but also on relying on third party platforms as trusted platforms for critical user engagement. Here are several reputable fact-checking platforms available for public use: Dr Mmaki Jantjies is an innovative leader who is passionate about harnessing the power of technology and R&D to drive change. She is also an Adjunct Associate Professor in Information Systems. Sources: Africa Check (2022). The changing face