Creating waves of change for women in mining and transport: Young achiever of the year Nerissa Chegwidden
By Shumirai Chimombe “Where passion meets purpose – Success is inevitable” Nerissa Chegwidden lived up to her company’s name Sekunjalo (meaning ‘now is the time’) when she walked away with both the Top Empowered Fast Growth Black-Owned SMME of the Year, and the Young Achiever Award at the Top Empowerment Awards 2024. A qualified civil engineer with a deep passion for change through empowerment, Nerissa is the CEO of Sekunjalo Engineering Solutions Ltd which is a 100% women-owned and managed company specialising in project management, logistics, and commodity trading. The company has earned a formidable presence in the industry, and is driven by excellence and a vision to transform the industry to be more inclusive and representative of black women. “I always had a desire to change the opportunities that were available to women in our country. Being a civil engineer for 12 years in the field, I became accustomed to being one of very few, if not the only, woman on a construction site. This needed to change. The same scenario seemed to repeat itself in the mining and transport sectors, and finally, being able to make my own decisions and plans for Sekunjalo, I started to make the changes I wanted to see. It had to start somewhere.” The engineering sector opened a door into the mining and logistics space where Nerissa is one of very few black women who are successfully blazing a trail in this sector. She founded Sekunjalo Engineering Solutions in 2018 and started operations in August 2020 as a transport agency that offered transporters contracts for their vehicles. The coal transport industry is a male-dominated industry from transporters to mine owners, drivers and operators. Sekunjalo Engineering Solutions had a mandate from inception to transform this industry to be more inclusive and welcoming to black females. “The order of business was to create a company that was 100% female managed, so we employed female managers that shared this desire and passion for both the industry itself and its transformation.” Sekunjalo is now one of very few coal transport companies that have 100% female ownership and management. After five years of hard work and determination and seeing the growth of the company, she succeeded in entering the space as a transporter in her own right and purchased her own in-house fleet of side tippers. She did this while still maintaining the mandated fleet of vehicles that are solely managed by the company. The company is a Level 1 B-BBEE contributor with a regional coverage that includes South Africa, Zimbabwe, Malawi, Zambia, Mozambique, Botswana and Namibia. “When we increased our fleet in 2024, we embarked on a targeted recruitment process to hire female side tipper drivers. This process proved to us that there was a lack of experienced female drivers available due to lack of opportunities. I employed the experienced drivers as lead drivers and the ones with no experience as trainee drivers…thereby skilling them and creating a small pool of female drivers that can be absorbed into the industry. Our driver component is now made up of 30% female drivers and we are striving to increase these stats.” Spreading the branches to reach and empower other women When Sekunjalo started expanding and purchasing its own vehicles, Nerissa realised that it was very hard to find networking opportunities for women, and she discovered that there were other women who were searching for the same thing. Experienced women were looking for like-minded individuals to network with, while the inexperienced were looking for organisations that could share knowledge on how to start and where to start. This inspired Nerissa to found Women in Transport South Africa (WITSA) to bring together women and share knowledge. The forum also aims to train more women to enter the mining and transport sector, from entrepreneurs to drivers and operators. “Knowledge is power and it’s power that many of the experienced women in this industry possess and are willing to share with each other in this forum.” WITSA also opens up opportunities for smaller companies to grow by coming together as a unit to be awarded contracts and orders for transport. Nerissa explains that there are many transporters that have one or two trucks and find it very hard to be awarded long term contracts. One of the aims of the organisation is to band together as a consortium of smaller transporters and target bigger contracts as Women in Transport. From the work of WITSA Nerissa further identified a need for trained female side tipper drivers. She is currently heading up the funding application and business case for the creation of a driving school for female side tipper drivers. The school, named She Drives, will train the drivers and offer experiential training as assistant drivers to various transport companies while paying them a stipend from the funding. After a year, the school will have produced a new cohort of female drivers who are experienced and ready for employment. Nerissa has come a long way since starting Sekunjalo Engineering Solutions as a new mum growing her business from home and hosting meetings in her dining room, to now moving into new office space in 2024 that will enable the company to continue to grow. “I’ve worked tirelessly to build a legacy and to create more opportunities for others to come in. I’m committed to breaking barriers so that one day, the next generation of female transporters, drivers or operators won’t have to work so hard to get a foot in this door. I am extremely proud of what we are achieving and still striving to achieve. Sekunjalo is now a well-known name in the industry for both our great performance as well as our women empowerment initiatives. The hard work and sacrifices are paying off. Our company has proven that women-owned and managed companies can stand head and shoulders with the rest – if not even taller.”
Entries close soon – Nedbank Oliver Top Empowerment Awards 2025
The countdown is on! The prestigious 24th annual Nedbank Oliver Top Empowerment Awards returns on 31 July 2025 at the Sandton Convention Centre, honouring South Africa’s trailblazers in transformation, diversity, and empowerment. With just days left to enter, organisations from all sectors are urged to submit their entries and gain national recognition on the country’s leading empowerment stage. As the Platinum Partner, Nedbank continues to champion inclusive economic growth by celebrating companies and individuals that are actively building a more equitable and transformed South Africa. The awards spotlight excellence in B-BBEE, leadership, innovation, and sustainable impact, offering a platform to share transformation success stories and inspire change across industries. Entries close soon! Enter now and secure your place among South Africa’s most empowered changemakers. Meet the 2024 winners here. Submit your entry by visiting this link. For more information on the awards and for assistance with your entry, please email quarnita.jumat@topco.co.za.
Empowering South Africa’s youth
Partner Content June is a significant month in South Africa, marking Youth Month and commemorating the pivotal role young people played in the fight against apartheid, notably the historic Soweto Uprising of 16 June 1976. Youth Day, celebrated on 16 June, serves as a powerful reminder of the ongoing contributions to social transformation made by young people. It is both a tribute to their legacy and a call to reflect on the current opportunities and challenges facing the youth today. Nedbank’s Executive Head of Transformation, Kershini Govender, offers valuable insights into how the bank’s transformation journey is closely aligned with the country’s youth development and economic inclusion objectives. Central to this is Nedbank’s commitment to the Youth Employment Service (YES) Programme – a national, business-led collaboration with the government to address one of South Africa’s most urgent challenges. The youth unemployment rate in South Africa remains alarmingly high, standing at 46.1% in the first quarter of 2025 according to Statistics South Africa. “Nedbank’s purpose-led approach to transformation transcends compliance and box-ticking,” Govender explains. The bank embeds transformation within its core business strategy, driven by a purpose to use its financial expertise ‘to do good’ for its clients, shareholders, and society at large. This approach to transformation is underpinned by creating sustainable socioeconomic impact across society. A leading example of this commitment is Nedbank’s partnership with the YES Programme. Since 2019, Nedbank has onboarded 17 264 candidates, including this year’s sign-up, providing crucial work experience and skills development opportunities. The 2024 Nedbank YES cohort was empowered to gain meaningful employment and workplace exposure, either within Nedbank or through our partner organisations, the Africa Foundation and WILDTRUST. The impact of the YES Programme extends beyond employment figures, with about 64% of the work opportunities created being filled by women, and approximately 85% of YES participants coming from households reliant on social grants. Many participants also support their families with their income. Nedbank’s commitment to youth and transformation also extends into its Enterprise and Supplier Development (ESD) programmes. Nedbank’s ESD strategy is rooted in sustainable development principles; empowering entrepreneurs not only with funding, but also with mentorship, business skills, and access to networks. This holistic approach positions these enterprises for long-term success, which benefits both the entrepreneurs and the communities they serve. Govender reflects on the ongoing transformation journey at Nedbank with humility and optimism. The bank’s Level 1 B-BBEE contributor status, achieved for 7 consecutive years, signals deep commitment and consistent progress. She emphasises that transformation is not just a moral imperative, but a business necessity to remain relevant and effective in an evolving landscape. With over R930-million injected into the economy through salaries earned by YES youth across the programme and since its inception in 2019, Nedbank is one of the programme’s top 5 corporate sponsors, demonstrating how private sector leadership can catalyse systemic change. “The YES Programme continues to uncover extraordinary young talent and positively contribute to a more inclusive South Africa,” Govender says. “We are proud that our young people gain vital skills and that their families and communities benefit through this programme.” As South Africa marks Youth Month this June, Nedbank’s efforts exemplify how strategic partnerships and purpose-driven transformation can empower youth, uplift communities, and build a sustainable, inclusive economy. Through the YES Programme and its broader ESD initiatives, Nedbank is not only celebrating youth but actively shaping their futures and that of the nation.
Award-winning impact: Oceana Group, Top Empowered Business of the Year
By Shumirai Chimombe “At Oceana, our actions are based on the philosophy that those of us who live above the breadline have a responsibility to improve the lives of those who live below the breadline. We are mindful of our social obligations as responsible corporate citizens of South Africa and remain focused on positively impacting the lives of all our stakeholders and communities not only in areas surrounding our operations but across the country.” It is this focus on uplifting communities, as well as its dedication to transformation, empowerment, and job creation that earned the Oceana Group the Top Empowered Company: Business of the Year Award 2024. The Top Empowerment Awards recognise the businesses leading in transformation, that have displayed innovative leadership, and made a significant impact on the communities in which they operate as well as society at large. A leader in the global fishing and food processing industry The Oceana Group is a global fishing and food processing company with businesses that operate across the full value-chain – from catching or procuring, to processing, marketing, distributing and selling. As Africa’s largest fishing company with a history dating back over 105 years, it has been listed on the Johannesburg Stock Exchange (JSE) for over 75 years, as well on the Namibian (NSX) and A2X stock exchanges. Oceana has about 3 400 employees based across South Africa, Namibia and the United States. It operates about 48 fishing vessels and boats, and 8 production facilities spanning three countries on two continents – South Africa, Namibia and the USA, selling products to customers in 41 countries across Africa, North America, Asia, Europe and Australia. Their core seafood offerings include pilchards (Lucky Star), horse mackerel, hake, squid, and lobster. Recently they expanded to include other canned protein products such as vegetables, beans and corned meat. Their fishmeal and fish oil manufacturing business is primarily for the aquaculture, animal feed and pet food industries. A household name and home to one of South Africa’s most trusted brands One of Oceana’s flagship products is the iconic Lucky Star brand of canned pilchards which has been on retail shelves for nearly 70 years, and is instantly recognisable to every South African. Canned pilchards are a healthy and affordable protein that provide daily food security to millions of people. With its sophisticated global supply chain, Oceana is the world’s largest procurer of frozen pilchards. It is not constrained by localised catch availability, migration patterns or weather conditions. This ensures Lucky Star is able to keep its factories fully operational throughout the year to meet ever-growing demand. A commitment to positively impacting lives “Focused support for communities through our corporate social investment (CSI) initiatives is key to our commitment to positively impact lives. In delivering our social investments, we forge strong partnerships with communities, NGOs, NPOs, and the public sector. We focus on making sustainable and scale-able social investments through collaboration and flagship projects.” Oceana has also aligned its initiatives to the United Nations Sustainable Development Goals (SDGs) 2030 by providing support where most needed. Oceana’s response to natural and social disasters is a testament to their steadfast dedication to stepping up as a group and responding to community challenges when it matters most. Their intervention is critical in events when traditional support structures are overwhelmed or unprepared, requiring the group to step up. “It’s during these moments that we witness the true strength of a community coming together. We understand the importance of disaster relief and how critical timing and access can be – it’s about offering a helping hand, providing essential care and support, and ensuring that no one faces adversity alone. In times of need, our collective efforts make a profound impact, reinforcing our belief in the power of unity and compassion.” The Oceana Maritime Academy offers a diverse range of courses, spanning from essential seafaring skills to advanced management programmes in collaboration with a renowned business school. Their vision is to cultivate expertise within their staff and also throughout the broader fishing industry. Their mission is to foster a culture of empowerment and knowledge-sharing among all seafaring people through tailor-made programmes, with a particular focus on supporting small-scale fishers (SSF). “Our programmes and training stand as a testament to our unwavering commitment, not solely to education, but to the holistic betterment of our coastal communities, our oceans, and the individuals who rely on them.” Oceana’s range of Lucky Star products have become more than just a part of its brand; they are a symbol of hope and nourishment. Each can of pilchards represents a meal, a source of sustenance for someone in need as thousands of these cans are distributed to communities across South Africa. As one of the group executives aptly put it: “Our commitment to alleviate hunger and to positively impact lives remains our strength in changing the lives of those in need.” A legacy of investing in South Africa Oceana is committed to investing, retaining and creating jobs in the country, the Western Cape and particularly in the West Coast where the opportunities for both employment and business are even less. Thanks to its prudent cash and capital management the group has been able to invest in its business and create new jobs. This included investing up to R700 million in upgrades to factories and vessels to improve efficiencies, expand the Lucky Star brand, and take advantage of bolt-on acquisition opportunities. The new canned meat plant is the first investment of its kind on the West Coast in at least 20 years. This will enable the group to meet the increasing demand for affordable protein, including exports to the SADC region. As part of its legacy of empowerment the Oceana Group, through its Saam Sonke Trust, has distributed up to 7.8 million shares to its employees across various branches and entities, ensuring continued employee engagement and empowerment. A leader in promoting positive change The Oceana group has an excellent track record in black empowerment as indicated by the statistics. 85.04%
Youth employability in South Africa
By Ray-Ann Sedres, Head of Foundation, Sanlam Driving socio economic inclusion across our business In my role, I am driven by a passion to ensure that our business is a beacon of Diversity, Equity and Inclusion (DEI) across all territories in which we operate. I believe that our success is intertwined with the success of our stakeholders, and that’s why my team and I work determinedly to ensure that our transformation interventions are executed across the business, aligning with our business strategy. We take a holistic approach to DEI, overseeing initiatives that promote financial inclusion through our products and services. Increasing access to markets and reducing inequality Through our supply chain, we strive to increase access to markets for SMMEs and partners, providing them with the resources and support they need to thrive. We also work to reduce the risk protection gap by enabling financial education and business development support for the SMMEs and the broader society, thereby empowering individuals and communities to make informed decisions about their financial futures. Compliance and beyond In addition to driving DEI initiatives in South Africa, my team and I also oversee our Broad-Based Black Economic Empowerment (B-BBEE) verification process, ensuring that we meet our compliance obligations. But we don’t stop there – we also guide our business’s socio–economic programmes that address pressing socio-economic challenges facing the communities., recognising that our success is inextricably linked to the success of the communities we serve. In this role, I am committed to creating a more equitable and just society, where everyone has the opportunity to thrive. Barriers preventing young people in South Africa from securing meaningful employment South Africa faces significant challenges in terms of youth unemployment, with the unemployment rate among youth being around 55%. Several barriers contribute to this issue, and some of the biggest barriers to young people securing meaningful employment include: These barriers make it challenging for young people in South Africa to secure meaningful employment. Addressing these challenges will require a comprehensive and collaborative approach from government, civil society, the private sector, and individuals. Supporting South African youth through partnerships with organisations such as Youth Employment Services and the Youth4Tourism (Y4T) programme The Youth4Tourism (Y4T) initiative, is a collaborative effort that aims to tackle the country’s pressing youth unemployment crisis. This bold endeavour brought together leading corporates, with Sanlam at the forefront, to empower young minds and spark economic growth. The journey began with a clear vision: to upskill youth in the Gig Economy, unlocking employment and entrepreneurial opportunities that would stimulate the critical tourism sector, intertwined with other industries. This strategic alignment supported Sanlam’s transformation and sustainability goals, paving the way for youth empowerment, economic growth, job creation, and industry development. As Y4T embarked on its maiden voyage, the results were nothing short of remarkable. In Phase One, which spanned from October 2023 to July 2024, the initiative created over 1 040 jobs, surpassing its initial target of 1 000. Fifteen corporates, including Sanlam, joined forces to drive this movement, with repeat support from several partners. The youth beneficiaries of Y4T secured an impressive R2-million plus in gigs, directly benefiting from their newfound skills. Moreover, 35 young entrepreneurs took the bold step of establishing their own businesses. During this phase, we held the Y4T Exhibition, which was a resounding success, showcasing the talents and achievements of the young participants. As the programme continued to gain momentum, it expanded its reach, placing youth in international chambers of business, including the Italian, Spanish, UK, Indian, and Swiss chambers. The focus then shifted to supporting 60 youth-owned SMMEs (Small, Medium, and Micro Enterprises) from the first-year cohort. The goal was to catapult them to the next level, and the progress was astounding. 48 businesses had initiated the process of digitizing their financial records and ensuring tax and CIPC compliance, making them eligible for Enterprise and Supplier Development opportunities. Youth-owned businesses began integrating into corporate supply chains of YES corporate partners. As the journey continues, the focus remains on supporting these ambitious youth, developing a further pipeline of 1 000 new participants, and enhancing entrepreneurship and job creation opportunities. The goal is clear – to create a thriving ecosystem that fosters growth, innovation, and prosperity for generations to come. Youth4Tourism is more than just an initiative – it’s a beacon of hope, a testament to the power of collaboration, and a reminder that, together, we can create a brighter future for all. Integrating diversity, equity and inclusion into Sanlam’s transformation agenda. As mentioned earlier, we take a holistic and integrated approach to driving diversity, equity and inclusion into the business and touch our entire value chain. Through the products and solutions, we have on offer in driving financial inclusion, to the diversification of our staff complement and supply to mention only a few areas. Our journey began by examining our business’s value chain, identifying areas where we could integrate DEI principles to create a more equitable and inclusive environment. I worked closely with our leadership team to develop and execute transformation interventions that are aligned with our business strategy, ensuring that our efforts were deliberate, measurable, and sustainable. Are we on track to achieving Vision 2030? Youth unemployment is a pressing concern in South Africa, and partnerships between the government and private sector play a crucial role in addressing this issue. In my view, the effectiveness of these partnerships is mixed. On the positive side, initiatives such as the Youth Employment Service (YES) and the Presidential Youth Employment initiative have shown promising results in creating job opportunities and providing training for young people. The private sector has also made significant contributions through apprenticeships, internships, and mentorship programmes. However, despite these efforts, youth unemployment remains a significant challenge. Regarding Vision 2030, South Africa’s National Development Plan aims to reduce unemployment to 6% by 2030. While there have been some improvements in recent years, the current pace of progress suggests that achieving this target might be challenging. To get back on track, I believe that
South Africa’s Gen Z workforce: Are we setting our youth up for success?
By Lyndy van den Barselaar Commemorated annually on 16 June, Youth Day is a powerful reminder of the responsibility South Africa holds to invest in its next generation of leaders. Yet, as Generation Z (those born between 1996 and 2012) becomes a growing segment of the national workforce, the question arises: Are our workplaces truly ready for them? According to a global white paper from ManpowerGroup, World of Work for Generation Z in 2025, Gen Z will make up a third of the global workforce by 2030. But many are already struggling to find their footing. Nearly half of Gen Z workers globally say they are considering leaving their current roles in the next six months, and the trend is just as concerning in South Africa. South African employers must move beyond stereotyping young talent and begin to engage this generation on their terms. On Youth Day, we are reminded that this generation is shaped by loadshedding, remote learning, unemployment, and digital disruption, yet they remain determined, entrepreneurial and values-driven. We owe it to them, and our economy, to adapt how we recruit, upskill and support them. South African employers face a pressing opportunity to better engage and retain Gen Z talent by understanding their unique needs and priorities. Almost one in two Gen Z employees are considering leaving their current roles, driven by high levels of daily stress, financial insecurity, and mental health challenges. Purpose is central to this generation’s work experience, with 86% stating that meaning and values matter more than salary alone. Many are proactively upskilling, with 45% taking on side gigs or short-term projects to build their capabilities, reflecting both ambition and financial strain. As of the fourth quarter of 2024, South Africa’s youth unemployment rate stood at 44.6% for individuals aged 15 to 34, according to Statistics South Africa’s Quarterly Labour Force Survey. With youth unemployment among the highest in the world, these trends present both a warning and an opportunity. As we honour the legacy of 16 June, we must also confront the reality that thousands of South African youths are entering a world of work that often leaves them behind. Employers have a responsibility to actively invest in their success. With South Africa facing both a youth unemployment crisis and a widening skills gap, building workplaces that support Gen Z is no longer optional, but a national priority. Employers must rethink recruitment by focusing on skills and potential rather than outdated experience-based criteria. Once hired, young professionals need dynamic development opportunities such as digital learning, job shadowing, and mentoring to grow with the pace of change. Holistic support also matters: financial well-being, mental health resources, and empathetic leadership help build trust and long-term engagement. Just as crucial is clarity around career paths and regular, meaningful connections, whether in-person or remote, to foster belonging and purpose. Globally, many companies are already adapting, offering flexible work, improved tech, better pay, and strong development pipelines. For South African businesses, the time to act is now. Supporting Gen Z isn’t just good leadership, it’s a wise investment in the country’s future. On this Youth Day, let’s move from reflection to action. The world of work is changing. Our young people are ready. It’s time our systems and structures meet them there. Lyndy van den Barselaar is the Managing Director of ManpowerGroup South Africa
Youth Empowerment: South Africa’s most critical investment in the age of AI
By Ravi Naidoo, CEO, Youth Employment Service As the Artificial Intelligence (AI) revolution accelerates, empowering South Africa’s youth means preparing them for the challenges and opportunities that this transformation brings. On this journey, we face a critical juncture. We’ve increased access to higher education and created innovative work experience programmes like the Youth Employment Service (YES), but we’re still grappling with a world of rapid technological change that threatens to leave many people behind. As the COVID-19 crisis demonstrated, the world will bifurcate between those countries that possess technological capabilities and those that lag behind. Hence vaccine-producing rich countries kept six vaccines per citizen before they released vaccines to Africa (which barely could get six per 100 people). Moreover, technological capabilities are enabling a “cross-species transmission” in an economic sense – for example, companies once more famous for making cellphones are now producing state-of-the-art SUVs. There is no question that as new technology advances, many old industries will be massively disrupted with concomitant employment implications. Accordingly, it is imperative that we prepare young people for that technology-driven future. The Harvard Business Review investigated the challenges and opportunities presented by AI’s impact on the labour market. Tools like ChatGPT and image-generating AI have significantly impacted automation-prone jobs like writing, software development, and coding. This indicates that workers in automation-prone jobs are more likely to face challenges in this shifting job market compared to manual-intensive jobs. To keep up and remain hireable, they’ll need a diverse skillset and a comprehensive understanding of AI tools. It’s clear that basic digital skills are foundational to mastering AI and successfully navigating the workplace of the future. The African Development Bank Group projects that by 2025, at least 263 million young Africans will lack economic opportunities, partly due to a lack of digital skills. According to The African Union’s AI for Sustainable Youth Development in Africa Report, “If harnessed effectively, emerging digital technologies such as Artificial Intelligence could create new jobs and business opportunities in agriculture, health, trade, and education, among other sectors.” Countries across Africa are waking up to these possibilities and starting to invest in AI upskilling to overcome challenges in these sectors and beyond. Our mandate is clear. We must harness the enormous potential of AI by addressing South Africa’s digital divide and upskilling our youth. This begins with providing essential digital infrastructure at a basic education level and building on these skills in universities and in the workplace to align with global standards. Although universities are producing highly skilled STEM graduates, the current state of youth unemployment in South Africa shows that formal education is still falling short when it comes to preparing youth for this digital shift. While South Africa has made strides in increasing access to tertiary education—with universities like UJ growing their student population by 50% in just four years—we still face a critical challenge as students struggle to complete their qualifications. A 60% dropout rate in first year is a clear indication that we need to rethink our approach to youth empowerment through education. The reality is that a qualification rapidly loses value without practical experience. Our survey of 150 employers at YES shows that two years of practical work experience is valued almost equally to a three-year tertiary qualification highlighting the importance of programmes like YES in preparing youth for the demands of the workplace beyond tertiary education. This is not to diminish the importance of formal education—universities play a crucial role in developing critical thinking skills and providing deep contextual understanding. However, the traditional model of “get a degree and you’re set for life” is obsolete, particularly in the age of AI. Practical work experience that applies theoretical learning in real-world contexts is crucial for bridging the gap between education and the workforce. Organisations have recognised the importance of continuous upskilling through courses and training for employees, particularly when it comes to key digital skills and integrating AI into organisational structures. We’ve already seen this happening with companies like Microsoft, Amazon and other tech giants offering AI-accredited programmes that are more agile and market-relevant than traditional government-accredited courses. If businesses followed these examples and gave South Africa’s youth the opportunity to access invaluable skills and work experience, we could build a tech savvy generation, ready to take on the digital revolution. At YES, we’re making this happen by providing young South Africans with practical work experience and access to crucial tech skills that enhance their employability. Our voluntary programme has enabled 1,834 corporates to fund over 170,000 youth in quality first jobs, with an average of 3,000 youth joining monthly. We’re seeing incredible results. Part of this success is our incorporation of AI training into our modules, which has been proven to grow market-relevant skills and foster innovation. By partnering with YES, businesses can provide youth with access to essential digital skills development and AI upskilling. If corporate South Africa matched the youth employment commitments of current YES clients, we could create approximately 150,000 youth jobs annually at current GDP growth rates. More broadly, this means building a more resilient economy and a sustainable future for South Africa as our economy becomes more dependent on harnessing AI for growth. AI holds enormous potential to transform how we work and down barriers to economic development. Harnessing this potential means investing in our youth by providing access to the skills needed to master this emerging technology. Through collaboration between key stakeholders, from government to the private sector, we can help the next generation thrive in the age of AI and put South Africa on the map as a leader in the global digital landscape.
Turning a tip into millions: Y-Brand Founder Kabelo Ncholo
By Fiona Wakelin and Koketso Mamabolo “Hao o eletsa batho dilo tse ntle le bona ba tla ho eletsa botle (When you wish good for others, they will in turn wish you great things),” said Kabelo Ncholo’s late great-grandmother, Mosela Magdaline Ncholo, describing the communal, collaborative essence of empowerment. Not satisfied with merely riding the wave of the success of his award-winning marketing agency, and his impressive list of accolades, Kabelo is scaling up while conscious of the broader socio-economic impact the business could have. He’s seen significant progress in the marketing, advertising and communication (MAC) sector in the last five years, including policy changes crafted with empowerment and inclusivity in mind, such as a target to increase Black ownership with 10 -15%, which is consistent with the B-BBEE policy. “The success of black entrepreneurs in South Africa is, and will continue to be, one of the major means of moving this country and the continent forward in terms of creating employment, economic participation, and redressing the uneven and unjust system of the past,” says Kabelo. “The sustainability of black-owned businesses is crucial to the health and stability of the African economy.” Kabelo is leading by example, coming from humble beginnings to build a 100% black-owned “one-stop shop” marketing agency which offers below-the-line, above-the-line and digital marketing solutions, running an average of 50 campaigns a year across its six offices. The child of a single mother who was working as a domestic worker, Kabelo describes himself as an entrepreneur by default, like many young people from townships and villages – “flying the plane while building it.” Fresh out of matric with great results, Kabelo had been awarded a bursary to study medicine at the University of the Witwatersrand but had no means of getting to Johannesburg from the village of Bapong in the North West province. His aunt, Rebecca Seilane, gave him a lifeline of R2 000 but, unfortunately, by the time he arrived the academic year had already commenced and his only option was to shadow doctors until he could register the following year. Little did he know at the time that he had hemophobia (an extreme aversion to blood) and after collapsing a few times, in Lenasia Hospital’s casualty ward, Kabelo realised a career in medicine was not for him. While working as a waiter at the Mac Ribs restaurant at the Garden Court Hotel, in Milpark, Kabelo noticed room for improvement in how matric farewells were hosted. He voiced his concerns to a colleague whose response marked the genesis of Y-Brand: “Kabelo, as black people, we like to complain without taking action.” Inspired, Kabelo made a promise he would soon regret: He would either host the best matric farewell people had seen or, if he still worked at the restaurant, he would pay his colleague R10 000. He was reminded of it at every turn, and in the end it became a provocation, with him choosing to resign instead of forking out the money. In 2002, using the R350 he had gathered in tips from a table he’d served at the restaurant, Kabelo printed out a business profile and began contacting the schools who rented out the restaurant, offering them the services of his newly-founded company, Yourself Function Organisers. He quickly secured his first four clients, making his first R100 000 at the tender age of 19. In 2004 the company was properly established after a contract from the Wits University School of Mining and Law, and began trading as Yourself Events Management, before evolving into a marketing agency after Kabelo met his mentor, Michelle Combrink, a few years later. WHAT HAVE BEEN YOUR COMPANY’S IMPORTANT DIVERSITY, INCLUSION AND EQUITY MILESTONES? The most significant one is Y-Brand reaching the 20-year milestone as a business. This achievement supports our vision statement to exist for over 100 years. The second milestone is transforming people’s lives. The company has over 300 full-time employees and, at the busiest times of the year, our activation and field sales department employs over 1 000 seasonal employees. The third milestone is the business winning award, including the Top Empowered Employer of Choice: Small-Medium Organisations and I was the 2024 Top Empowered: Richard Fletcher Entrepreneur of the Year. The agency is committed to improve the lives of the disadvantaged by addressing South Africa’s serious economic problems, especially the severe skills gap that contributes to economic challenges such as high unemployment. My mission is to create job opportunities through the agency and prioritise skills development for students and professionals seeking career advancement in the marketing or communications industries. Over 100 students have been given full-time employment to date by the business and more are working as seasonal staff while still studying. The corporate social investment (CSI) body of the business is called Y-Brand Cares and the business contributes 1% of its revenue and provides tertiary bursaries for students. Through this programme we plan to develop our own talent from schools, especially village schools (my background) and afford them the opportunity to study marketing or communications at esteemed institutions, and give them experience through our seasonal jobs such as activations and office support while studying. Currently we are sponsoring six students and looking forward to seeing them working with us in two years when they complete their degrees. In addition, Y-Brand Cares, together with partners (consisting of Y-Brand clients), have reached out to communities to deliver corporate social investment worth millions of rands through a range of initiatives, including the donation of food parcels to various schools and children’s homes. WHAT SETS Y-BRAND APART FROM THE COMPETITION? Our clients are everything to us, they are not only clients, but also investors. They gave us the opportunity to grow and become who we are today. Our clients are the actual “bosses” of the business. Without them Y-Brand does not exist. Through our processes and systems, we have established an operating rhythm to maintain performance to satisfy them. We discover relevant cultures and trends to assist our clients
Meaningful enterprise development: What does it mean-and where are we in South Africa?
By Livhuhani Mukhithi, Director: Broad-Based Black Economic Empowerment: Policy, Institutional Management and Advocacy – dtic The growth and development of economies throughout the 20th and the 21st centuries have been built behind deliberate planning, and undertaking by state actors, private players and other social partners. These initiatives have been anchored around principles of broadening economic participation and inclusion across sectors in the economic mainstream. Support, development and participation of enterprises in the economic mainstream should be premised on the interconnectivity between MSMEs, existing multi-national corporations (MNCs), and original equipment manufacturers (OEMs) within their global value-chains (GVCs). In the South African context, a recently commissioned study on Enterprise and Supplier Development (ESD) by the B-BBEE Commission (2022: 18) hammers on the imperative that Enterprise and Supplier Development forms part of the B-BBEE legislation. The ESD programme’s goal, according to the B-BBEE Commission, is to “create a conducive environment for the building of sustainable relationships between corporate South Africa and black entrepreneurs to facilitate access and transformation of value chains.” B-BBEE is a government programme that aims to correct past wrongs and spread the nation’s wealth among all races and genders, as well as promote growth, development, and entrepreneurial development. B-BBEE is the policy implementation through the B-BBEE Act (as Amended) and the Codes of Good Practice, which provide the foundation for ESD policies for big corporations. As ESD development and support has proven to nurture and consolidate technological development and uptake amongst MSMEs globally, Lee (2017: 03) contends that private companies (locally-owned companies) need to be able to move up the value-chain to higher-value added goods, based on continued upgrading and improvement, and technological innovation. This stands to effect structural transformation and inclusive participation in the mainstream economy. In praxis, a study on Enterprise and Supplier Development (ESD) by the B-BBEE Commission (2022: 17) qualifies the posture that holds that the ESD is not just a South African notion; it’s a global movement that has proved to boost economies, diversify supply chains, and create jobs. The bulk of businesses and a sizable share of employment in both developed and emerging economies are SMMEs. These enterprises, however, face many obstacles that prevent expansion, such as poor technological capabilities, limited human resource capacity, and restricted access to capital. Furthermore, the GIBS White Paper on Enhancing Enterprise and Supplier Development Ecosystem Effectiveness in South Africa (2024: 8) contends that there is more consensus in the implementation challenges of ESD programmes such as limited resources, misalignment of corporate and MSME programme participants, and inadequate monitoring and evaluation. These challenges are at the core of botched ESD programme implementation. South Africa’s effort to increase participation of MSMEs in the economic mainstream hinges upon a plethora of support mechanisms. According to the report on the State of the Small and Growing Business Sector by ANDE (2024: 04) the South African entrepreneurial ecosystem requires innovative solutions to increase the available finance, improve access to markets, reduce bureaucratic burdens, and strengthen the capacity of small businesses and start-ups. The report also examines the state of the Small and Growing Businesses (SGB) sector in South Africa as of 2023 by assessing the amount and type of financial support available to enterprises, the type of capacity development offered, and trends in the policy landscape that affect the entrepreneurial ecosystem. It is also vital to acknowledge that the legislative ecosystem that is in existence to support entrepreneurship, enterprise and supplier development requires updating and reviewing to provide a blueprint for the building of a vibrant MSME sector. The GIBS report concedes that South Africa has a relatively robust financial and capacity-related development landscape for MSMEs. The report State of the Small and Growing Business Sector identified 197 active funding sources offering financing in the form of loans (43%) and equity (41%), with the remainder made up of grants (16%), quasi-equity (7%), and guarantees (5%). Nevertheless, the credit gap among MSMEs continues to be significant. Additionally, the South African economic mainstream’s relationship with MSMEs is characterised by relationships that are both progressive to the country’s reindustrialisation efforts and the ones that are only driven by the compliance imperative (informed by the tick-box approach for compliance purposes). The magnitude to which MSMEs are connected, or not connected, to the GVC of MNCs differs significantly and varies from strategic high value chain integration to non-core value chain integration. On one end, certain MNCs conduct extensive value chain and supplier opportunity analysis to inform the identification of supplier opportunities. At the other end of the scale, other MNCs and corporates link MSMEs to less strategic, non-core supply opportunities. Some corporates have a mixed ESD approach in terms of linking MSMEs to both core and non-core supply opportunities. As contained in the study commissioned by the dtic (2019), the five most common benefits reported by 65 MSMEs surveyed and participating in Enterprise Development programmes are in order of frequency: 1. Business management skills & systems (31%); 2. Networking and business opportunities (14%); 3. Market access (12%); 4. Financial support (9%); 5. Company (marketing /brand) exposure (6%). On the Supplier Development (SD) side, the 5 most common benefits reported by 29 MSMEs surveyed and participating in SD programmes are, in order of frequency: 1. Business management skills & systems (17%); 2. Marketing skills (17%); 3. Access to markets (17%); 4. Financial management skills (10%); 5. Company (marketing/ brand) exposure (10%). The B-BBEE Commission Study (2022) gives us a sense of where we are currently are as a country in relation to B-BBEE ESD compliance. The report underscored a low level of compliance on ESD spending by measured entities. According to the B-BBEE Commission, “in 2021 only 61% of the set targets was achieved for ESD, which is a continuing trend over the past five years (2017: 44%; 2018: 60%; 2019: 51%; 2020: 61%)”. The matter to point at on ESD and its application exceeds the compliance imperative as obligatory legislatively by all economic actors, it is about releasing its might in driving economic inclusion and participation. As
Imtiaz Sooliman – Gift of the Givers: Practicing diversity, equity, inclusion and belonging on a global scale
By Fiona Wakelin “Best among people are those who benefit mankind” Early days Beginning his humanitarian work in Mozambique during the 1990s, Dr Imtiaz Sooliman raised significant funds in just five days to provide boreholes, medical supplies, and malaria medication for the country. His philanthropic work continued in Iraq and Bangladesh – and then the life-changing trip to Istanbul, Turkey, where he received an instruction from teacher Sufi Sheikh Muhammed Saffer Effendi al Jerrahi: “My son, you will form an organisation. The name will be Waqful Waqifin (the closest translation is ‘Gift of the Givers’). You will serve all people of all races, of all religions, of all colours, of all classes, of all political affiliations and of any geographical location. You will serve them unconditionally.” Imtiaz did not speak Turkish but understood the instruction. How was that possible? “When there is a meeting of hearts, language is not necessary.” After receiving this message from the spiritual leader, Imtiaz Sooliman, at the age of just 30, built the Gift of the Givers from humble beginnings into what has become the largest disaster response, non-governmental organisation of African origin on the African continent. He and the team live by the maxim: “Best among people are those who benefit mankind”. He established the organisation with family support – started in a small 12m² room with a fax machine. The first major project was during the Bosnian civil war in August 1992, delivering 32 containers of aid and creating the world’s first containerised mobile hospital in 1993, including surgery theaters, ICU, X-ray, and other medical units. CNN reported the mobile hospital as ‘equal to any of the best hospitals in Europe’. The dedicated team is committed to addressing crisis situations, showcasing innovative problem-solving and the importance of partnerships across sectors. We met at the Arabella Estate after a few months of planning – the Gift of the Givers are in big demand (not surprisingly) and it took a while for us to both be in the same province at the same time. The time flew by and it was so refreshing, and so easy to speak with this ego-free, quick, solutions-orientated, energetic, humanity-first human being. During our conversation he had 4 cell phones on the arm chair, all on silent. There are so many disasters happening all the time around the globe at any given time, I asked Imtiaz how they choose where to go – and where the funds come from: “If a country has hit something major, the head of state must come on world TV and announce they have a problem. Only then will we respond. But sometimes before he or she makes the statement and we hear about, say, a tsunami in Indonesia, an earthquake in Haiti, an earthquake in Nepal, a typhoon in the Philippines, I put my teams on standby. Usually Africa comes first. Money matters? “My spiritual teacher said, ‘You will never need to look for money. People will come to you. You’ll never have to ask for money.’ We never have to go to people to ask for funds. We have no need for fund raisers in our organisation. “Things just happen. Everything falls into place. The teacher said, ‘things will work out for you’ – and they do”. Knysna fire response and Cape Water crisis – diversity in action The Gift of the Givers responded to the 2017 Knysna fires with medical teams, food for firefighters, and essential supplies and set up a warehouse operation in the Checkers parking lot to coordinate massive aid distribution. This was diversity in action with teams of all backgrounds working together. They responded to the Western Cape water crisis by drilling 238 boreholes at a cost of R19-million, saving farming communities and livestock; and successfully navigated the flood response by coordinating multiple stakeholders, with partnerships across political parties, race, and class to reach isolated communities. CSI, ethics, economic philosophy and personal values We spoke about how Corporate Social Investment (CSI) is evolving from ‘ticking boxes’ to meaningful engagement and corporates in South Africa are developing a purposeful CSI focus: “CSI – we don’t just tick the box anymore. Now the CEOs call and ask for us to take them and their staff to be on site to see. To feel what it is like to be on the ground. Big companies like Sibanye-Stillwater, Bonitas, FNB, see first-hand where the CSI money is going. They feel the words of the people. “And we are growing. Now because we have got a new thing called virtual. They call you any time. On 31st December 2024, afterhours, the FNB guys called – ‘We’ve got all these fires in Cape Town. On the 2nd of January, the money will be in your account’. “ And when you think of COVID, the ethical business practices of keeping staff employed – ultimately benefitted the economy”. I had to ask about his take on the ramifications of the Trump administration withdrawing funding from Africa: “I am very happy about it. We should have cut ties long ago. We don’t need to have a begging bowl. We are self-sufficient and have the resources to manage our own needs. Companies are already calling to see how we can fill the gap. America is one country in the world. There are 199 others and we are about to sign an agreement with the Association of Southeast Asian Nations”. And what gives him joy? “The relief of suffering – a mother feeding a child, restoring sight to the blind – when a person has cataracts and they open and they can see. Or they can hear you because of a hearing aid. It’s priceless. Absolutely, absolutely priceless. “When I was in Somalia I saw a child who had been bed-ridden for 8 months and sepsis was creeping into the bone. Nobody could fix it. I brought my doctors from South Africa. They did the operation in 20 minutes. The father gets up and says, I like to appreciate you.