By Koketso Mamabolo
Winning an award, or being chosen as one the finalists, offers a wide range of benefits for your business and the people in it.
A study by the University of Leicester found that within three years of receiving an award, companies see increases in, amongst other things, sales and share value. By winning or making it to the final stage you are exposing the world to your product or service and opening up the opportunity to be recognised for your achievement.
So, what do you get from winning an award, or being chosen as a finalist? And how can you leverage that for the growth of your business?
Let’s start with the exposure you get.
Your business will stand out from the rest
You have the opportunity to tell your company’s story. People will see what makes you unique and what you had to overcome to be where you are.
You will attract customers and investors
Customers and investors want to know they’re putting their time and money into the best that is on offer. Being a finalist opens up the opportunity for investors and customers to see what your company is about and where you are compared to your competitors.
You get press coverage
Awards and the ceremonies themselves bring with them a large amount of press coverage. As a finalist or winner
