Discovery Green and Sasol launch Ampli Energy: A game-changer for South Africa’s renewable energy landscape
By Jessie Taylor A pioneering renewable energy platform designed to democratise access to green power for South African businesses has been launched. Discovery Green and Sasol unveiled platform Ampli Energy, in a joint venture that marks a significant stride towards inclusive energy solutions. The platform offers a flexible, month-to-month renewable energy product that eliminates traditional barriers such as high upfront costs and long-term contracts. A new era in South Africa’s energy sector Historically, access to renewable energy in South Africa has been limited to large-scale energy users capable of investing in on-site installations or negotiating complex power purchase agreements (PPAs). Small and medium-sized enterprises (SMEs), non-governmental organisations, and mid-sized corporations often lacked the capital and infrastructure to participate in the green energy transition. Ampli Energy aims to bridge this gap by leveraging the national grid to deliver renewable energy through a process known as “wheeling.” This approach allows businesses to access green power without the need for additional infrastructure, enabling them to reduce carbon emissions and energy costs simultaneously. Key features of Ampli Energy Empowering South African businesses Sasol’s involvement brings over seven decades of expertise in energy production to the partnership. Notably, the Msenge Emoyeni Wind Farm in Bedford, Eastern Cape, a 69 MW project developed by the ACED-IDEAS-Reatile Consortium, serves as a primary source of renewable energy for Ampli Energy. This wind farm, one of the fastest constructed renewable energy projects in South Africa, began commercial operations in October 2024 and supplies electricity through the national grid to Sasol’s operations in Sasolburg, Free State. Discovery Green has signed a power purchase agreement with power producer Red Rocket to unlock the second phase of the 150 MW Overberg Wind Farm, located near Swellendam in the Western Cape. This project is expected to deliver over 489 GWh annually to Ampli Energy clients upon its full commercial operation in 2027. Ampli Energy’s innovative model has already attracted a diverse clientele, including global fast-casual dining chain Nando’s, online florist NetFlorist, automotive company Hatfield Motor Group, luggage and apparel manufacturer Sealand Gear, and NGOs such as Reach for a Dream and the Nelson Mandela Children’s Hospital. By providing accessible and affordable renewable energy solutions, Ampli Energy empowers these organisations to reduce their carbon footprints and operational costs, contributing to a more sustainable and resilient economy. The launch of Ampli Energy signifies a strategic shift in South Africa’s energy sector, with Sasol transitioning from being a major energy consumer to an aggregator and trader of renewable electrons. This move not only accelerates the country’s energy transition but also creates opportunities for smaller customers to access green energy. Ampli Energy represents a significant advancement in South Africa’s pursuit of a more inclusive and sustainable energy future. By removing traditional barriers to renewable energy access, this joint venture between Discovery Green and Sasol enables a broader spectrum of businesses to participate in the green economy. As South Africa continues to navigate its energy challenges, initiatives like Ampli Energy offer a scalable and adaptable model for integrating renewable energy into the national grid, fostering economic growth, and mitigating environmental impact. Sources: Daily Maverick | Sasol | Engineering News | Discovery Green | News24 | Business Tech
How to avoid the debt trap as a young professional
By Christiaan Coetzee Starting your professional journey is exciting; a steady income, financial independence, and the ability to finally say yes to things you’ve been putting off. But with this newfound freedom comes responsibility, especially when it comes to credit. South African youth are increasingly vulnerable to debt traps, often lured by the promise of “buy now, pay later” without fully understanding the consequences. Recent data indicates a significant uptick in credit usage among young South Africans. According to TransUnion’s Q2 2024 Industry Insights Report, the number of credit-active consumers grew by 4.7% year-over-year to 18.5 million, with Millennials and Gen Z accounting for 62% of new credit originations during the quarter. Notably, Gen Z’s share of new credit card accounts increased by 22.7% year-over-year. While access to credit can be a powerful tool for building a financial future, it also poses risks if not managed carefully. The same report highlights that 33% of consumers intend to apply for a new personal loan in the next 12 months, indicating a growing reliance on credit to manage day-to-day expenses. Understanding how to navigate this credit landscape is crucial to avoid falling into debt traps that can hinder your financial goals. 5 practical strategies to stay out of the debt trap 1. Grasp the full cost of credit Credit isn’t free money. Whether it’s a credit card, clothing account, or personal loan, each comes with interest rates, initiation fees, and service charges that can accumulate quickly. For instance, a personal loan from a non-bank lender carries a delinquency rate of 40.6%, indicating higher risk and potential cost. Before committing to any credit agreement, request a detailed breakdown of the total repayment amount and compare it to the cash price to understand the true cost. 2. Live within your means It’s tempting to upgrade your lifestyle with your first paycheck with new gadgets, trendy clothes, more outings, or a fancy car. However, succumbing to lifestyle inflation can lead to overreliance on credit. The TransUnion Consumer Pulse Study found that 52% of consumers have cut back on discretionary spending, indicating a need to prioritize essential expenses. Consider implementing the 50/30/20 rule. Allocate 50% of your income to needs, 30% to wants, and 20% to savings and debt repayments. 3. Build and stick to a budget Budgeting empowers you to take control of your finances by providing a clear picture of your income and expenditures. With the rising cost of living, many South Africans are turning to credit to manage expenses. Utilise budgeting tools or apps to track your spending and identify areas where you can cut back, ensuring you live within your means. 4. Monitor your credit score Your credit score influences your ability to secure loans, rent apartments, and even affects employment opportunities. Clear Score, for example, offers one free credit report annually, allowing you to monitor your financial health. Ensure to regularly check your credit report to identify errors or signs of identity theft and take steps to improve your score by paying bills on time and reducing outstanding debts. 5. Seek help before it’s too late If you’re struggling with debt, you’re not alone. The National Credit Regulator reported that 18.1 million people applied for credit in Q3 2024, a 3% increase from the previous quarter. You can reach out to organisations like FinFix for financial education workshops, one-on-one credit coaching, and practical tools to help you manage and overcome debt. Empower your financial future Credit, when used responsibly, can be a valuable asset in building your financial future. However, mismanagement can lead to long-term debt and financial stress. By understanding the true cost of credit and monitoring your credit score, you can avoid the debt trap and achieve financial stability. Consider speaking to a registered financial adviser who can help you structure a plan tailored to your income, goals, and debt profile. This professional guidance can make a significant difference in your long-term financial journey. And remember, you’re not alone, start watching YouTube videos or listening to podcasts to find out how your peers are managing their finances. Learning from real stories and relatable experiences can be just as powerful. Christiaan Coetzee is the CEO of FinFix.
Youth employability in South Africa
By Ray-Ann Sedres, Head of Foundation, Sanlam Driving socio economic inclusion across our business In my role, I am driven by a passion to ensure that our business is a beacon of Diversity, Equity and Inclusion (DEI) across all territories in which we operate. I believe that our success is intertwined with the success of our stakeholders, and that’s why my team and I work determinedly to ensure that our transformation interventions are executed across the business, aligning with our business strategy. We take a holistic approach to DEI, overseeing initiatives that promote financial inclusion through our products and services. Increasing access to markets and reducing inequality Through our supply chain, we strive to increase access to markets for SMMEs and partners, providing them with the resources and support they need to thrive. We also work to reduce the risk protection gap by enabling financial education and business development support for the SMMEs and the broader society, thereby empowering individuals and communities to make informed decisions about their financial futures. Compliance and beyond In addition to driving DEI initiatives in South Africa, my team and I also oversee our Broad-Based Black Economic Empowerment (B-BBEE) verification process, ensuring that we meet our compliance obligations. But we don’t stop there – we also guide our business’s socio–economic programmes that address pressing socio-economic challenges facing the communities., recognising that our success is inextricably linked to the success of the communities we serve. In this role, I am committed to creating a more equitable and just society, where everyone has the opportunity to thrive. Barriers preventing young people in South Africa from securing meaningful employment South Africa faces significant challenges in terms of youth unemployment, with the unemployment rate among youth being around 55%. Several barriers contribute to this issue, and some of the biggest barriers to young people securing meaningful employment include: These barriers make it challenging for young people in South Africa to secure meaningful employment. Addressing these challenges will require a comprehensive and collaborative approach from government, civil society, the private sector, and individuals. Supporting South African youth through partnerships with organisations such as Youth Employment Services and the Youth4Tourism (Y4T) programme The Youth4Tourism (Y4T) initiative, is a collaborative effort that aims to tackle the country’s pressing youth unemployment crisis. This bold endeavour brought together leading corporates, with Sanlam at the forefront, to empower young minds and spark economic growth. The journey began with a clear vision: to upskill youth in the Gig Economy, unlocking employment and entrepreneurial opportunities that would stimulate the critical tourism sector, intertwined with other industries. This strategic alignment supported Sanlam’s transformation and sustainability goals, paving the way for youth empowerment, economic growth, job creation, and industry development. As Y4T embarked on its maiden voyage, the results were nothing short of remarkable. In Phase One, which spanned from October 2023 to July 2024, the initiative created over 1 040 jobs, surpassing its initial target of 1 000. Fifteen corporates, including Sanlam, joined forces to drive this movement, with repeat support from several partners. The youth beneficiaries of Y4T secured an impressive R2-million plus in gigs, directly benefiting from their newfound skills. Moreover, 35 young entrepreneurs took the bold step of establishing their own businesses. During this phase, we held the Y4T Exhibition, which was a resounding success, showcasing the talents and achievements of the young participants. As the programme continued to gain momentum, it expanded its reach, placing youth in international chambers of business, including the Italian, Spanish, UK, Indian, and Swiss chambers. The focus then shifted to supporting 60 youth-owned SMMEs (Small, Medium, and Micro Enterprises) from the first-year cohort. The goal was to catapult them to the next level, and the progress was astounding. 48 businesses had initiated the process of digitizing their financial records and ensuring tax and CIPC compliance, making them eligible for Enterprise and Supplier Development opportunities. Youth-owned businesses began integrating into corporate supply chains of YES corporate partners. As the journey continues, the focus remains on supporting these ambitious youth, developing a further pipeline of 1 000 new participants, and enhancing entrepreneurship and job creation opportunities. The goal is clear – to create a thriving ecosystem that fosters growth, innovation, and prosperity for generations to come. Youth4Tourism is more than just an initiative – it’s a beacon of hope, a testament to the power of collaboration, and a reminder that, together, we can create a brighter future for all. Integrating diversity, equity and inclusion into Sanlam’s transformation agenda. As mentioned earlier, we take a holistic and integrated approach to driving diversity, equity and inclusion into the business and touch our entire value chain. Through the products and solutions, we have on offer in driving financial inclusion, to the diversification of our staff complement and supply to mention only a few areas. Our journey began by examining our business’s value chain, identifying areas where we could integrate DEI principles to create a more equitable and inclusive environment. I worked closely with our leadership team to develop and execute transformation interventions that are aligned with our business strategy, ensuring that our efforts were deliberate, measurable, and sustainable. Are we on track to achieving Vision 2030? Youth unemployment is a pressing concern in South Africa, and partnerships between the government and private sector play a crucial role in addressing this issue. In my view, the effectiveness of these partnerships is mixed. On the positive side, initiatives such as the Youth Employment Service (YES) and the Presidential Youth Employment initiative have shown promising results in creating job opportunities and providing training for young people. The private sector has also made significant contributions through apprenticeships, internships, and mentorship programmes. However, despite these efforts, youth unemployment remains a significant challenge. Regarding Vision 2030, South Africa’s National Development Plan aims to reduce unemployment to 6% by 2030. While there have been some improvements in recent years, the current pace of progress suggests that achieving this target might be challenging. To get back on track, I believe that
South Africa’s Gen Z workforce: Are we setting our youth up for success?
By Lyndy van den Barselaar Commemorated annually on 16 June, Youth Day is a powerful reminder of the responsibility South Africa holds to invest in its next generation of leaders. Yet, as Generation Z (those born between 1996 and 2012) becomes a growing segment of the national workforce, the question arises: Are our workplaces truly ready for them? According to a global white paper from ManpowerGroup, World of Work for Generation Z in 2025, Gen Z will make up a third of the global workforce by 2030. But many are already struggling to find their footing. Nearly half of Gen Z workers globally say they are considering leaving their current roles in the next six months, and the trend is just as concerning in South Africa. South African employers must move beyond stereotyping young talent and begin to engage this generation on their terms. On Youth Day, we are reminded that this generation is shaped by loadshedding, remote learning, unemployment, and digital disruption, yet they remain determined, entrepreneurial and values-driven. We owe it to them, and our economy, to adapt how we recruit, upskill and support them. South African employers face a pressing opportunity to better engage and retain Gen Z talent by understanding their unique needs and priorities. Almost one in two Gen Z employees are considering leaving their current roles, driven by high levels of daily stress, financial insecurity, and mental health challenges. Purpose is central to this generation’s work experience, with 86% stating that meaning and values matter more than salary alone. Many are proactively upskilling, with 45% taking on side gigs or short-term projects to build their capabilities, reflecting both ambition and financial strain. As of the fourth quarter of 2024, South Africa’s youth unemployment rate stood at 44.6% for individuals aged 15 to 34, according to Statistics South Africa’s Quarterly Labour Force Survey. With youth unemployment among the highest in the world, these trends present both a warning and an opportunity. As we honour the legacy of 16 June, we must also confront the reality that thousands of South African youths are entering a world of work that often leaves them behind. Employers have a responsibility to actively invest in their success. With South Africa facing both a youth unemployment crisis and a widening skills gap, building workplaces that support Gen Z is no longer optional, but a national priority. Employers must rethink recruitment by focusing on skills and potential rather than outdated experience-based criteria. Once hired, young professionals need dynamic development opportunities such as digital learning, job shadowing, and mentoring to grow with the pace of change. Holistic support also matters: financial well-being, mental health resources, and empathetic leadership help build trust and long-term engagement. Just as crucial is clarity around career paths and regular, meaningful connections, whether in-person or remote, to foster belonging and purpose. Globally, many companies are already adapting, offering flexible work, improved tech, better pay, and strong development pipelines. For South African businesses, the time to act is now. Supporting Gen Z isn’t just good leadership, it’s a wise investment in the country’s future. On this Youth Day, let’s move from reflection to action. The world of work is changing. Our young people are ready. It’s time our systems and structures meet them there. Lyndy van den Barselaar is the Managing Director of ManpowerGroup South Africa
Mentorship beyond career advice: The quiet power of mentorship on the leadership journey
By Phryne Williams There’s a widely held assumption that mentorship is about career advice – helping someone get promoted, mapping out a five-year plan, or sharpening their CV. And yes, sometimes it is. But from what I’ve seen over the years, the most powerful mentorship moments aren’t packaged that way. They come in the form of presence, perspective, and honest conversations at the right time. And for those stepping into leadership, especially women and first-time leaders, mentorship can be the nudge that turns hesitation into action. In my experience, leaders don’t get to where they are without help. Behind many confident, high-impact professionals is someone who offered honest guidance, a fresh perspective, or simply believed in them before they fully believed in themselves. That’s mentorship. Most leaders have had someone who saw something in them early on, or helped during a difficult time, to just figure things out. Sometimes it was a formal mentor. Often it wasn’t. It might have been a colleague, a previous manager, a peer, or even someone just one step ahead. Mentorship creates a bridge between experience and ambition — a relationship that encourages reflection, builds confidence, and sharpens judgement. At its heart, mentorship is simply two people figuring things out together – one with a bit more perspective and a willingness to listen and share their experiences. The other with a bunch of questions and curiosity. It’s where you can ask the real questions, talk things through without pressure, and feel okay not having everything figured out. The best mentors don’t give you a formula. Instead they ask thoughtful questions, challenge your thinking, and try to help you see things more clearly. They don’t try to be impressive. A good mentor just shows up, listens properly, and reminds you what you’ve got in you. This doesn’t mean mentors need to be senior. In fact, some of the best mentorships I’ve seen have come from peers. Peer mentors are usually walking a similar road, which is why those relationships can be so helpful. There’s a bit of give and take. Someone who gets how pressurised things are and understands the hectic pace, and the second-guessing that comes with leadership. Where can you find the right mentor: Mentorship can take many forms. Some companies run structured programmes, and when done well, these can be powerful. Some of the best mentoring doesn’t happen in scheduled sessions, it can be a quick chat after a tough day, a coffee, or a quiet nudge of encouragement to say:“You don’t need to wait to be noticed — you’re ready for that promotion. Ask for it.” Research from Harvard, McKinsey and Forbes continues to show that people with mentors are more likely to be promoted, to stay with their organisations, and to report stronger feelings of inclusion and engagement. Mentorship isn’t just a feel-good initiative. It supports retention, leadership development, and culture. When it works, mentorship offers: And it goes both ways. Mentors often walk away with new energy, clarity on their own leadership style, and a reminder of what they’ve learnt along the way. When done well, mentorship benefits both people in the relationship. So if you’ve had someone who helped you feel more grounded, more capable, or more seen, this might be the moment to offer that same support to someone else. And for those longing for that kind of support? Have the courage to ask for a coffee, to seek out guidance, and to suggest meeting regularly with the intention of learning. Mentorship doesn’t always land in your lap — most times, in my experience, you have to initiate it. Phryne Williams is Founder and Director at Capital Assignments
Organisations big and small celebrated at the 7th annual Africa Tech Week Awards
On the evening of 3 June 2025 we celebrated excellence in tech at the 7th annual Africa Tech Week Awards. The awards were opened with a keynote address delivered by Hon. Solly Malatsi, Minister of Communications and Digital Technologies, who reminded us of the importance of celebrating achievements, especially when it comes to people and businesses advancing technology in South Africa and the wider continent. The black-tie event took place on the first evening of the 2-day Sentech Africa Tech Week conference hosted by comedian Alan Committee, where guests were treated to dinner and a show. We congratulate the finalists and winners in the organisational and individual categories: Organisational Awards: AFRICA TECH: START–UP AWARD Sponsored by Sentech Winner: LEMI App AFRICA TECH: FINTECH AWARD Winner: Wonga Online AFRICA TECH: TECH IMPACT AWARD Sponsored by City of Cape Town WInner: Old Mutual AFRICA TECH: DIGITAL TRANSFORMATION AWARD Winner: Etapath AFRICA TECH: PUBLIC SECTOR DIGITAL INNOVATOR AWARD Winner: MMT Inland (Mint Group) AFRICA TECH: TECHNOLOGY COMPANY OF THE YEAR AWARD Winner: XLink AFRICA TECH: SECURITY TECHNOLOGY COMPANY AWARD Winner: PaySolutions AFRICA TECH: EDTECH AWARD Winner: WeThinkCode_ AFRICA TECH: AI INNOVATION AWARD Sponsored by iME Winner: LexisNexis AFRICA TECH: HEALTHTECH AWARD Winner: AstraZeneca Pharmaceuticals Individual Awards: AFRICA TECH: WOMEN IN TECH AWARD Winner: Xoliswa Kakana – ICT Works AFRICA TECH: LEADER OF THE YEAR AWARD Winner: Trishen Moodley – MAST SERVICES (PTY) LTD AFRICA TECH: TECH FOUNDER OF THE YEAR AWARD Winner: Oscar Molaba – Batanidza Technologies For more information on the Africa Tech Week please email marketing@africatechweek.co.za. To enter the 2026 awards please contact quarnita.jumat@topco.co.za. Visit our LinkedIn page for more on Africa Tech Week and to congratulate our winners.
How to expand your companies’ social impact
By Sam Gqomo, Director, Womandla Global Network In today’s world, companies are increasingly recognising the importance of not only generating profit but also making a positive impact on society. As a social entrepreneur with extensive background in public relations and communications, I have dedicated my career to advocating for women and girls, leveraging various strategies to enhance social impact. Here are key strategies to assist companies expand their social impact: Building strong partnerships and stakeholder relationships One of the most effective ways to amplify social impact is through strategic partnerships and strong stakeholder relationships. Collaborating with NGOs, community organisations, and other businesses can create a synergistic effect, allowing for a broader reach and more significant impact. Here are some steps to consider: Identify common goals: Look for partners who share your company’s vision and objectives. This alignment will ensure a cohesive effort towards common goals. Engage stakeholders: Regularly engage with stakeholders to understand their needs, concerns, and aspirations. This can be achieved through surveys, town hall meetings, and one-on-one interactions. Leverage each other’s strengths: Utilise the unique strengths and resources of each partner. This could include sharing expertise, networks, and financial resources. Media and storytelling for advocacy These are powerful tools for advocacy and raising awareness about social issues. Effective communication can shape public perception and inspire action. Companies can use the following tactics: Craft compelling narratives: Develop stories that resonate with your audience, highlighting the human aspect of social issues. Personal stories of those affected can be particularly impactful. Engage with media outlets: Build relationships with journalists and media outlets to ensure coverage of your initiatives. Press releases, opinion pieces, and media kits can help in this regard. Use social media: Leverage social media platforms to share your stories, engage with your audience, and create a community around your cause. User-generated content and interactive campaigns can boost engagement. Integrating sustainability research in corporate communications Sustainability is a critical component of social impact. Companies can enhance their social impact by incorporating sustainability research into their corporate communications and marketing strategies. Consider the following: Conduct Thorough Research: Stay informed about the latest sustainability trends and research. This knowledge can guide your strategies and ensure they are grounded in current best practices. Transparent Reporting: Regularly report on your sustainability efforts and progress. Transparency builds trust and demonstrates your commitment to making a difference. Incorporate Sustainability into Branding: Highlight your sustainability initiatives in your branding and marketing materials. This not only differentiates your brand but also attracts customers who value social responsibility. Leveraging corporate communications for advocacy Corporate communications can be a powerful vehicle for advocacy. By integrating advocacy into your corporate communications strategy, you can amplify your impact the following ways: Advocacy campaigns: Develop and launch campaigns that address social issues relevant to your mission. Use these campaigns to educate, inform, and mobilise your audience. Employee advocacy: Encourage and empower your employees to be advocates for your cause. Provide them with the tools and resources they need to effectively communicate your message. Stakeholder collaboration: Work with stakeholders to amplify your advocacy efforts. Collaborative advocacy can lead to more substantial and lasting change. Expanding a company’s social impact requires a multifaceted approach that leverages partnerships, media, storytelling, and sustainability research. As a social entrepreneur, I have seen firsthand the power of these strategies in advocating for women and girls. By integrating these tactics into your corporate communications and marketing plans, your company can make a significant and lasting impact on society. Together, we can create a world where businesses not only thrive but also contribute positively to the communities they serve. Let us commit to expanding our social impact, one partnership, story, and sustainable practice at a time.
Youth Empowerment: South Africa’s most critical investment in the age of AI
By Ravi Naidoo, CEO, Youth Employment Service As the Artificial Intelligence (AI) revolution accelerates, empowering South Africa’s youth means preparing them for the challenges and opportunities that this transformation brings. On this journey, we face a critical juncture. We’ve increased access to higher education and created innovative work experience programmes like the Youth Employment Service (YES), but we’re still grappling with a world of rapid technological change that threatens to leave many people behind. As the COVID-19 crisis demonstrated, the world will bifurcate between those countries that possess technological capabilities and those that lag behind. Hence vaccine-producing rich countries kept six vaccines per citizen before they released vaccines to Africa (which barely could get six per 100 people). Moreover, technological capabilities are enabling a “cross-species transmission” in an economic sense – for example, companies once more famous for making cellphones are now producing state-of-the-art SUVs. There is no question that as new technology advances, many old industries will be massively disrupted with concomitant employment implications. Accordingly, it is imperative that we prepare young people for that technology-driven future. The Harvard Business Review investigated the challenges and opportunities presented by AI’s impact on the labour market. Tools like ChatGPT and image-generating AI have significantly impacted automation-prone jobs like writing, software development, and coding. This indicates that workers in automation-prone jobs are more likely to face challenges in this shifting job market compared to manual-intensive jobs. To keep up and remain hireable, they’ll need a diverse skillset and a comprehensive understanding of AI tools. It’s clear that basic digital skills are foundational to mastering AI and successfully navigating the workplace of the future. The African Development Bank Group projects that by 2025, at least 263 million young Africans will lack economic opportunities, partly due to a lack of digital skills. According to The African Union’s AI for Sustainable Youth Development in Africa Report, “If harnessed effectively, emerging digital technologies such as Artificial Intelligence could create new jobs and business opportunities in agriculture, health, trade, and education, among other sectors.” Countries across Africa are waking up to these possibilities and starting to invest in AI upskilling to overcome challenges in these sectors and beyond. Our mandate is clear. We must harness the enormous potential of AI by addressing South Africa’s digital divide and upskilling our youth. This begins with providing essential digital infrastructure at a basic education level and building on these skills in universities and in the workplace to align with global standards. Although universities are producing highly skilled STEM graduates, the current state of youth unemployment in South Africa shows that formal education is still falling short when it comes to preparing youth for this digital shift. While South Africa has made strides in increasing access to tertiary education—with universities like UJ growing their student population by 50% in just four years—we still face a critical challenge as students struggle to complete their qualifications. A 60% dropout rate in first year is a clear indication that we need to rethink our approach to youth empowerment through education. The reality is that a qualification rapidly loses value without practical experience. Our survey of 150 employers at YES shows that two years of practical work experience is valued almost equally to a three-year tertiary qualification highlighting the importance of programmes like YES in preparing youth for the demands of the workplace beyond tertiary education. This is not to diminish the importance of formal education—universities play a crucial role in developing critical thinking skills and providing deep contextual understanding. However, the traditional model of “get a degree and you’re set for life” is obsolete, particularly in the age of AI. Practical work experience that applies theoretical learning in real-world contexts is crucial for bridging the gap between education and the workforce. Organisations have recognised the importance of continuous upskilling through courses and training for employees, particularly when it comes to key digital skills and integrating AI into organisational structures. We’ve already seen this happening with companies like Microsoft, Amazon and other tech giants offering AI-accredited programmes that are more agile and market-relevant than traditional government-accredited courses. If businesses followed these examples and gave South Africa’s youth the opportunity to access invaluable skills and work experience, we could build a tech savvy generation, ready to take on the digital revolution. At YES, we’re making this happen by providing young South Africans with practical work experience and access to crucial tech skills that enhance their employability. Our voluntary programme has enabled 1,834 corporates to fund over 170,000 youth in quality first jobs, with an average of 3,000 youth joining monthly. We’re seeing incredible results. Part of this success is our incorporation of AI training into our modules, which has been proven to grow market-relevant skills and foster innovation. By partnering with YES, businesses can provide youth with access to essential digital skills development and AI upskilling. If corporate South Africa matched the youth employment commitments of current YES clients, we could create approximately 150,000 youth jobs annually at current GDP growth rates. More broadly, this means building a more resilient economy and a sustainable future for South Africa as our economy becomes more dependent on harnessing AI for growth. AI holds enormous potential to transform how we work and down barriers to economic development. Harnessing this potential means investing in our youth by providing access to the skills needed to master this emerging technology. Through collaboration between key stakeholders, from government to the private sector, we can help the next generation thrive in the age of AI and put South Africa on the map as a leader in the global digital landscape.
Turning a tip into millions: Y-Brand Founder Kabelo Ncholo
By Fiona Wakelin and Koketso Mamabolo “Hao o eletsa batho dilo tse ntle le bona ba tla ho eletsa botle (When you wish good for others, they will in turn wish you great things),” said Kabelo Ncholo’s late great-grandmother, Mosela Magdaline Ncholo, describing the communal, collaborative essence of empowerment. Not satisfied with merely riding the wave of the success of his award-winning marketing agency, and his impressive list of accolades, Kabelo is scaling up while conscious of the broader socio-economic impact the business could have. He’s seen significant progress in the marketing, advertising and communication (MAC) sector in the last five years, including policy changes crafted with empowerment and inclusivity in mind, such as a target to increase Black ownership with 10 -15%, which is consistent with the B-BBEE policy. “The success of black entrepreneurs in South Africa is, and will continue to be, one of the major means of moving this country and the continent forward in terms of creating employment, economic participation, and redressing the uneven and unjust system of the past,” says Kabelo. “The sustainability of black-owned businesses is crucial to the health and stability of the African economy.” Kabelo is leading by example, coming from humble beginnings to build a 100% black-owned “one-stop shop” marketing agency which offers below-the-line, above-the-line and digital marketing solutions, running an average of 50 campaigns a year across its six offices. The child of a single mother who was working as a domestic worker, Kabelo describes himself as an entrepreneur by default, like many young people from townships and villages – “flying the plane while building it.” Fresh out of matric with great results, Kabelo had been awarded a bursary to study medicine at the University of the Witwatersrand but had no means of getting to Johannesburg from the village of Bapong in the North West province. His aunt, Rebecca Seilane, gave him a lifeline of R2 000 but, unfortunately, by the time he arrived the academic year had already commenced and his only option was to shadow doctors until he could register the following year. Little did he know at the time that he had hemophobia (an extreme aversion to blood) and after collapsing a few times, in Lenasia Hospital’s casualty ward, Kabelo realised a career in medicine was not for him. While working as a waiter at the Mac Ribs restaurant at the Garden Court Hotel, in Milpark, Kabelo noticed room for improvement in how matric farewells were hosted. He voiced his concerns to a colleague whose response marked the genesis of Y-Brand: “Kabelo, as black people, we like to complain without taking action.” Inspired, Kabelo made a promise he would soon regret: He would either host the best matric farewell people had seen or, if he still worked at the restaurant, he would pay his colleague R10 000. He was reminded of it at every turn, and in the end it became a provocation, with him choosing to resign instead of forking out the money. In 2002, using the R350 he had gathered in tips from a table he’d served at the restaurant, Kabelo printed out a business profile and began contacting the schools who rented out the restaurant, offering them the services of his newly-founded company, Yourself Function Organisers. He quickly secured his first four clients, making his first R100 000 at the tender age of 19. In 2004 the company was properly established after a contract from the Wits University School of Mining and Law, and began trading as Yourself Events Management, before evolving into a marketing agency after Kabelo met his mentor, Michelle Combrink, a few years later. WHAT HAVE BEEN YOUR COMPANY’S IMPORTANT DIVERSITY, INCLUSION AND EQUITY MILESTONES? The most significant one is Y-Brand reaching the 20-year milestone as a business. This achievement supports our vision statement to exist for over 100 years. The second milestone is transforming people’s lives. The company has over 300 full-time employees and, at the busiest times of the year, our activation and field sales department employs over 1 000 seasonal employees. The third milestone is the business winning award, including the Top Empowered Employer of Choice: Small-Medium Organisations and I was the 2024 Top Empowered: Richard Fletcher Entrepreneur of the Year. The agency is committed to improve the lives of the disadvantaged by addressing South Africa’s serious economic problems, especially the severe skills gap that contributes to economic challenges such as high unemployment. My mission is to create job opportunities through the agency and prioritise skills development for students and professionals seeking career advancement in the marketing or communications industries. Over 100 students have been given full-time employment to date by the business and more are working as seasonal staff while still studying. The corporate social investment (CSI) body of the business is called Y-Brand Cares and the business contributes 1% of its revenue and provides tertiary bursaries for students. Through this programme we plan to develop our own talent from schools, especially village schools (my background) and afford them the opportunity to study marketing or communications at esteemed institutions, and give them experience through our seasonal jobs such as activations and office support while studying. Currently we are sponsoring six students and looking forward to seeing them working with us in two years when they complete their degrees. In addition, Y-Brand Cares, together with partners (consisting of Y-Brand clients), have reached out to communities to deliver corporate social investment worth millions of rands through a range of initiatives, including the donation of food parcels to various schools and children’s homes. WHAT SETS Y-BRAND APART FROM THE COMPETITION? Our clients are everything to us, they are not only clients, but also investors. They gave us the opportunity to grow and become who we are today. Our clients are the actual “bosses” of the business. Without them Y-Brand does not exist. Through our processes and systems, we have established an operating rhythm to maintain performance to satisfy them. We discover relevant cultures and trends to assist our clients
Building Africa’s future: The time for action is now
By Dr Terence G Sibiya The UN Economic Development in Africa report, released earlier this year, considers what African economies can do to strengthen resilience to trade risks caused by interconnected shocks across political, economic, energy, technological, and climate fronts. Many global crises, including the legacy of COVID-19, the war in Ukraine, and more recently tariffs which are being negotiated between African states and the US, introduce degrees of uncertainty, and necessitate greater resilience by African economies. Reliance on foreign markets, volatile commodity exports, high debt, and weak infrastructure have increased our vulnerability to economic shocks. As Reserve Bank Governor Lesetja Kganyago stated in an interview with Bloomberg earlier this year, the global economy faces economic fragmentation, and this raises the level of uncertainty. Strengthening our resilience is necessary to create a buffer against uncertain headwinds. While these are certainly challenges, they can also present an opportunity for Africa to build self-sufficiency and economic stability. The African Continental Free Trade Agreement (AfCFTA) is certainly one of the mechanisms we have to achieve this, with its potential estimated at $3.4-trillion, according to UN Trade and Development. AfCFTA is designed to unlock Africa’s economic strength from within, reducing dependency on external markets and enhancing regional trade networks. As things stand, intra-African trade accounts for just 16% of our total trade on the continent. Over 50% of the continent’s imports and exports are tied to just five economies, all outside of Africa. Meanwhile, only 16 of 54 African nations source more than 0.5% of intermediate goods regionally, which is a missed opportunity for value-added trade and manufacturing on the continent. Strengthening and diversifying Africa’s trade networks is key to building resilience, but infrastructure gaps, especially in transport and electricity, and non-tariff barriers, all pose hindrances to regional supply chains. Poor telecommunications connectivity also stands as an obstacle to trade growth. For example, road transport accounts for about 29% of the price of goods traded within Africa, compared to just 7% for those traded outside the continent. Without significant investment in infrastructure, trade liberalisation alone will not be enough to drive economic transformation. With these infrastructure backlogs and fiscal constraints in the public sector, attracting private sector capital has become essential to unlocking infrastructure expansion and improving cross-border connectivity, which in turn will drive economic growth and boost revenue for African nations. Governments alone cannot bridge this gap, which is why public-private partnerships (PPPs) are crucial in financing infrastructure and trade-related projects. Blended finance models (DFIs + commercial banks) will be instrumental in financing this transformation. The African Development Bank (AfDB) estimates that Africa requires between $130-billion and $170-billion annually for infrastructure, but there remains a $100-billion funding gap. The private sector must step up to help bridge this gap by leveraging its capital and expertise to fast-track critical projects. The leveraging of solid blended finance models will also be critical in the execution of necessary projects. Accelerating economic integration requires AfCFTA member states to collaborate with the private sector to unlock business opportunities and tackle trade and investment barriers. While the private sector stands ready to invest in infrastructure, logistics, and renewable energy, governments will need to implement reforms that encourage this private sector investment and financing. In particular, regulatory frameworks must be harmonised across countries to create a stable and predictable business environment that fosters investor confidence. As the African Union (AU) states in its Agenda 2063, success requires political leadership, vision, and commitment as well as the capacity to implement change. As the Group Managing Executive for Nedbank Africa Regions, I recognise that bridging the gap between policy ambition and real-world execution requires financial institutions to lead from the front in all our markets. Our commitment goes beyond financing. We actively support cross-border trade, investment facilitation, and financial inclusion, having sustainable financing at the core of our business and strategy. Our current footprint in Africa includes operations in Eswatini, Lesotho, Mozambique, Namibia and Zimbabwe as well as representative offices in Kenya and Ghana, with plans to expand our presence over time. Nedbank offers banking and related services across NAR for retail clients, small and medium enterprises, larger businesses and corporates, as well as institutions. We offer a full range of banking services, including transactional, lending, deposit-taking, card, bancassurance and selected wealth management offerings. These place us at the forefront of promoting sustainable economic growth in Africa. Africa’s economic trajectory is increasingly influenced by global trade and policy frameworks. South Africa’s G20 Presidency, under the theme of “Solidarity, Equality, Sustainability,” presents an opportunity to ensure that Africa’s economic priorities are not just heard but acted upon on the global stage. President Cyril Ramaphosa has underscored the urgent need for climate-resilient funding, responsible debt relief, and the sustainable development of mineral resources. These are not abstract policy considerations. They have real and immediate implications for businesses, from capital flows to infrastructure investment and global competitiveness. This Africa Month, we declare that the time for planning is over – the time for action is now. We must make the most of the opportunities that the AfCFTA presents. AfCFTA’s success will not be measured by rhetoric but by the tangible progress we make in building a truly integrated, economically empowered Africa. Let us move beyond ambition and into execution because Africa’s future will not build itself. We must build it together. Terence G Sibiya is Nedbank’s Group Managing Executive: Nedbank Africa Regions