One team, many locations: Building trust in remote teams
By Jo Eyre, Managing Director and Founder of Voxeon Communications Trust, in all its complexity, comes with a few challenges that should be mitigated if we’re to build thriving distributed teams. Remote teams may experience limited face-to-face interactions, which could make personal connections challenging in virtual environments. Reading non-verbal cues and body language becomes trickier, and communication barriers may arise as remote workers need to consider time zones, affecting the scheduling of meetings and asynchronous communication. There is also the risk of isolation and loneliness, and challenges in building rapport. While there may be challenges, there are many ways to address them head-on and take proactive steps to improve trust within your team. Whether you already have an established culture of trust in your team and want to improve it, are struggling with building trust in your team, or are personally looking for ways to build trust with your colleagues, these tips are a good starting point: Engage in clear and transparent communication Open and honest communication goes a long way within distributed teams. By clearly articulating goals, expectations, and updates, you will create an environment where team members feel comfortable sharing ideas and concerns. This reduces confusion and miscommunication, helping to build a shared understanding of expectations, and encourages a culture of openness and collaboration. It also enhances team members’ understanding of the bigger picture and reduces uncertainty. For example, holding regular team meetings where goals, progress, and challenges are openly discussed without judgement or criticism. Have guidelines on how and when to use tools and tech Leveraging technology for efficient communication, document sharing, and real-time collaboration enhances productivity and efficiency, facilitates seamless communication, and creates a tech-savvy team, which is of utmost importance in an ever-changing virtual work environment. It is also important to be clear on technology protocol and to ensure your team understands what to use and when to use it. Beyond being important for productivity, this helps to build trust in your team as everyone will be on the same page and knows what to expect. Have regular check-ins with your team Whether you’re a manager, team leader, or employee, regular virtual check-ins are a great way to build connection and trust in your team. These meetings allow time to discuss progress on tasks or projects, share updates and insights, and provide opportunities for personal connection and casual conversation. Check-ins like this allow for a sense of belonging within your team, where members feel seen, valued, and cared for. It also enables real-time problem-solving and collaboration, and keeps everyone aligned with project timelines and expectations. This could be in the form of virtual coffee or lunch breaks, or team-building activities that maintain a sense of connection and camaraderie. Create open channels for dialogue Encourage open discussions and create channels for team members to share ideas, feedback, and concerns. This requires the conscious effort to put these systems in place and make your team aware of it. Something like a dedicated Slack channel or space within weekly check-ins will create a sense of inclusivity and strengthen team cohesion. Establish clear expectations Clearly outlined role expectations and communication protocols in remote work ensures that each team member knows what they need to do and by when. This reduces stress related to role clarity. It also reduces ambiguity, minimises misunderstandings, and provides a clear roadmap for team members. Utilise one of the many project management tools available like Asana, Notion, or Trello that outline deliverables and expectations for each employee. Embrace recognition and appreciation Acknowledge and appreciate team members’ contributions through regular positive feedback. Quarterly awards or fun certificates for those who meet or exceed performance expectations give your employees something to work towards and add a bit of fun beyond the annual end-of-year functions. This boosts morale, enhances job satisfaction, and reinforces a positive culture of appreciation, trust, and respect. Provide constructive feedback for continuous improvement Open and respectful feedback will help your team to trust that you will let them know when something needs to be changed or fixed. This constructive approach to feedback contributes to building trust in each other’s work and ensures that your team operates with a clear understanding of expectations and improvements needed. Employee Experience platforms such as Culture Amp, Lattice and OfficeVibe all have in-built feedback tools. Set the tone for trust as leaders Team leaders and managers should demonstrate trustworthiness, integrity, and ethical behaviour. Lead by example to instil a culture of trust within your team. Not only will they see this and look up to you, but also implement it themselves. This builds trust in leadership, inspires confidence in your team, and sets the standard for trust and conduct across the organisation.
Fixed-term contracts: Balancing flexibility with fairness in the workplace
By Jessie Taylor In South Africa, employment relationships are governed by a framework that ensures fairness and clarity for both employers and employees. Central to this framework are contractual agreements, which set out the terms and conditions of employment. Among these, fixed-term contracts are particularly common, especially in sectors where temporary staffing solutions are required. However, the law has imposed strict conditions on the use of these contracts to prevent potential exploitation and ensure equitable treatment. Understanding fixed-term employment contracts A fixed-term employment contract specifies a set duration of employment. This period may be defined by time, the completion of a specific project, or the occurrence of a particular event. Once the term ends, the contract naturally expires unless both parties agree to renew or extend it. Several key pieces of legislation underpin the legal use of fixed-term contracts. These include the Labour Relations Act (LRA), the Basic Conditions of Employment Act (BCEA), and the Employment Equity Act (EEA). The LRA, particularly Section 198B, directly addresses fixed-term employment and outlines the rights of employees under such agreements. The BCEA provides the foundation for minimum working conditions, including hours, overtime, and termination procedures. Meanwhile, the EEA promotes equal opportunity and fairness in employment practices. Together, these laws create a structure within which fixed-term contracts can be legally and ethically applied. Section 198B of the LRA is particularly important in determining how and when fixed-term contracts may be used. It requires that employers have justifiable reasons for employing someone on a fixed-term basis. Common acceptable justifications include replacing an employee on leave, meeting a temporary surge in workload, fulfilling the needs of a specific project, or seasonal work demands. Where a fixed-term contract exceeds three months, the employer must provide a valid reason for the extended term. Failing to do so may result in the contract being considered permanent. Additionally, the law mandates that all fixed-term contracts must be in writing, outlining the contract’s duration, the reason for its fixed term, and any other relevant details. Employees under fixed-term contracts are also entitled to be treated no less favourably than their permanent counterparts doing similar work, unless a sound reason exists for the difference. Should an employee be engaged under a fixed-term contract for more than 24 months, they are entitled to severance pay when the contract ends, unless they are offered permanent employment instead. The employer’s obligations Employers must exercise caution when using fixed-term contracts to avoid violating employment legislation. Repeatedly renewing fixed-term contracts without valid reasons may lead to legal claims of unfair dismissal. In such cases, employees may argue that their ongoing work created a reasonable expectation of permanent employment. To avoid this, employers must clearly communicate the temporary nature of the employment and the specific conditions under which the contract may be renewed or terminated. Compliance with labour laws is critical, not only to protect employee rights but also to shield employers from legal disputes and potential reputational damage. To manage fixed-term contracts effectively and reduce legal exposure, employers should adopt several best practices: Fixed-term employment contracts are a useful resource for organisations that require temporary staffing flexibility. However, their use is heavily regulated to ensure fairness and protect employee rights. Employers who understand and comply with the provisions of the LRA, BCEA, and EEA will be better positioned to use fixed-term contracts responsibly. By doing so, they not only minimise legal risks but also contribute to building fair and equitable workplaces. Sources: Schoeman Law | Labour Guide South Africa | Vermeulen Attorneys | LegalWise
Student to entrepreneur: Eight lessons from the first 5 years of business
By Kimberley Taylor There was a pivotal moment in my entrepreneurial journey when the tables turned, and I found myself transitioning from the person seeking guidance to the one being sought out for advice, insights, and expertise. Suddenly, people were reaching out to me for guidance on building their own businesses, eager to hear my pitch, or seeking introductions to valuable connections. It’s a surreal experience, to say the least. And while I’m humbled by the recognition, I’m also acutely aware that I’m far from having all the answers. In fact, I don’t think anyone can truly know it all, nor do I want to. The beauty of entrepreneurship lies in its complexity, its ever-changing landscape, and the constant need for innovation and adaptation. With that in mind, I’d like to share eight key lessons I’ve learned throughout my journey building Loop – lessons that have shaped me, challenged me, and helped me grow both personally and professionally. Assumption error Too often we assume rather than ask. We assume somebody else is going to solve the problem, or that the solution already exists. But everybody else is assuming the same, leaving plenty of room for solutions and opportunities. This phenomenon is often referred to as “pluralistic ignorance,” where everyone assumes others know something they don’t, resulting in collective inaction. Curiosity is key to breaking this cycle. Be curious about the problem, the process, the people, and the possibilities. Ask questions, seek feedback, and challenge your own assumptions. Test your assumptions constantly, both about how the world could look and what you believe it should look like. By doing so, you’ll uncover new insights, identify potential blind spots, and create opportunities for innovation and growth. In my experience, assumptions can be particularly damaging when they’re based on limited information or biases. For instance, assuming a particular market trend will continue without verifying the data can lead to misguided decisions. By staying curious and testing assumptions, you can avoid these pitfalls and make more informed decisions. Try on new things As an entrepreneur, I’ve learned to give myself permission to try on new things – almost like stepping into a character. When I’m inspired by someone’s confidence, leadership style, or approach to problem-solving, I allow myself to “try it on” for myself. It’s about experimenting with different personas, styles, and approaches to see what works best for me and my business. By doing so, I’m able to tap into new strengths, build confidence, and develop a more adaptable mindset. This process of trying on new things is essential for entrepreneurs, who must be willing to evolve and adapt constantly. It’s not about being a chameleon or pretending to be someone you’re not; it’s about being open to new experiences, learning from others, and finding what works best for you and your business. Whether it’s trying a new communication style, taking on a new role, or exploring a new market, the ability to try on new things can help you stay agile, innovative, and ahead of the curve. By embracing this mindset, I’ve been able to: Build in boiler rooms, not boardrooms In business you need to get your hands dirty. We can’t only theoretically conceptualise solutions to business problems in boardrooms. We need to get into the boiler room to understand what the actual problem is we’re trying to solve. When I first started the business, I took every opportunity to learn from the person whose problem I was trying to solve. This looked like getting into the delivery vehicle with the driver, going on their route, asking questions about how they approach their day, why they do it a certain way, what they find challenging, and it was immensely useful in understanding the actual problem we’re looking to solve, rather than a theoretical assumption. I also believe we need to feel the problem. When we have empathy with the person whose business challenge we’re trying to solve, we’re better able to understand the nuances and complexity and thus more likely to solve in an effective and relevant way. So, what? In my experience, entrepreneurs are innately curious. We’ve only got to look at children to know that’s true for all of us – they’re naturally inquisitive, always asking questions, and seeking to learn. As entrepreneurs, we need to tap into that same curiosity and ask questions that challenge our assumptions and push us beyond our comfort zones. One of the most powerful questions we can ask is “so what?” “So what?” is a question that prompts us to think further, to think beyond the obvious, and to explore the implications of our ideas and actions. It’s a question that encourages us to dig deeper, to seek connections, and to consider the potential consequences of our decisions. By asking “so what?” repeatedly, we can uncover new insights, identify potential opportunities, and develop a more nuanced understanding of our business and the world around us. For example, when analysing customer feedback, asking “so what?” can help us identify patterns and areas for improvement that might not be immediately apparent. When evaluating market trends, asking “so what?” can help us understand the potential implications for our business and identify opportunities for growth. Be the HGB HGB is for “hot girl or guy at the bar”. Hear me out on this one. It’s about attracting, not hard selling. In business, that means ensuring your product can sell itself (attracting) because the features and functionality are appealing to the potential customer as it solves a specific business problem. When your product is the hot girl or guy at the bar, it doesn’t shout “look at me, buy me a drink” but rather it carries itself in a way that others find interesting and appealing. Think of it like this: when you’re at a bar and you see someone who catches your eye, you don’t need to be sold on them. You’re drawn to them because of their confidence, charisma, and authenticity. That’s what we want
How to leverage winning or being a finalist for an award
By Koketso Mamabolo After tense waiting you got the news that you wanted: You won the award. You received your trophy, posed with your certificate or plaque; the champagne has been mopped up, the red carpet rolled back and the lights have stopped flashing. You did the work and got the recognition you deserve – what next? We’ve touched on why you should enter awards, the question becomes: What do you do now? How do you leverage winning an award? Not only can entering awards enhance your credibility and your image, give you exposure and motivate your staff but research has shown that winning awards can increase share value and revenue. We’ve touched previously on the fact that organisations which enter awards are more likely to be doing good, sustainable business. An award offers an opportunity to provide an example of what is possible and let potential customers and partners know where an organisation stands compared to competitors. READ: Find out more about why entering business excellence awards is good for business For that to happen, word needs to get out there and while organisations behind business excellence awards will have marketing campaigns before and after winners are announced there are things finalists and winners can do to leverage the opportunity themselves. You’ve achieved something and the world deserves to know, so here’s how to tell everyone about it. Social media Social media platforms are the go-to place for people to share good news and bring with them the benefit of engagement and opportunities to interact with your network. Share, comment and like the posts announcing winners and then make your post. Tag the organisation behind the awards, your organisation, people who walked the journey with. For added engagement include pictures, videos, find out what the hashtags for the awards are. You could also write an article about the experience on your LinkedIn page, sharing insights to network. Press release Why don’t you send out a press release to media houses and get some press coverage? You can share what it took for you to win the award or be chosen as a finalist and open up opportunities for more press coverage in the future. Internal celebration Big or small, tell everyone in your organisation about the achievement. It can be at a meeting, in an email – you can even host a little (or big) celebration to give everyone a chance to reflect on the milestone, which will be great for morale. Update your company profile “Award-winning” or “Finalist” will look great in your company profile, on your website and social media bios. It shows people that you are credible, recognised by a third party and is a great addition to press kits. Some business excellence awards offer post-event collateral such as winners badges which can brighten up your email signature – use them. Don’t be shy! Advertising and marketing Placing ads is a great way to spread the word and show how proud you are of the achievement. Whether it be an ad in a newspaper or magazine, on a website, or on social media, you can increase visibility by tailoring your marketing strategy to your market and attract new business. As the Minister of Communications and Digital Technologies, Solly Malatsi, reminded guests at the recent Africa Tech Awards held in Cape Town, it is important to recognise the people advancing society. As an award winner you are setting the standard and putting the work to do good business. Now people need to know about it. READ: The full list of winners at the 2025 Africa Tech Awards Sources: e-channel news | Big Ideas | Brunel University | Wiley |
Youth employability in South Africa
By Ray-Ann Sedres, Head of Foundation, Sanlam Driving socio economic inclusion across our business In my role, I am driven by a passion to ensure that our business is a beacon of Diversity, Equity and Inclusion (DEI) across all territories in which we operate. I believe that our success is intertwined with the success of our stakeholders, and that’s why my team and I work determinedly to ensure that our transformation interventions are executed across the business, aligning with our business strategy. We take a holistic approach to DEI, overseeing initiatives that promote financial inclusion through our products and services. Increasing access to markets and reducing inequality Through our supply chain, we strive to increase access to markets for SMMEs and partners, providing them with the resources and support they need to thrive. We also work to reduce the risk protection gap by enabling financial education and business development support for the SMMEs and the broader society, thereby empowering individuals and communities to make informed decisions about their financial futures. Compliance and beyond In addition to driving DEI initiatives in South Africa, my team and I also oversee our Broad-Based Black Economic Empowerment (B-BBEE) verification process, ensuring that we meet our compliance obligations. But we don’t stop there – we also guide our business’s socio–economic programmes that address pressing socio-economic challenges facing the communities., recognising that our success is inextricably linked to the success of the communities we serve. In this role, I am committed to creating a more equitable and just society, where everyone has the opportunity to thrive. Barriers preventing young people in South Africa from securing meaningful employment South Africa faces significant challenges in terms of youth unemployment, with the unemployment rate among youth being around 55%. Several barriers contribute to this issue, and some of the biggest barriers to young people securing meaningful employment include: These barriers make it challenging for young people in South Africa to secure meaningful employment. Addressing these challenges will require a comprehensive and collaborative approach from government, civil society, the private sector, and individuals. Supporting South African youth through partnerships with organisations such as Youth Employment Services and the Youth4Tourism (Y4T) programme The Youth4Tourism (Y4T) initiative, is a collaborative effort that aims to tackle the country’s pressing youth unemployment crisis. This bold endeavour brought together leading corporates, with Sanlam at the forefront, to empower young minds and spark economic growth. The journey began with a clear vision: to upskill youth in the Gig Economy, unlocking employment and entrepreneurial opportunities that would stimulate the critical tourism sector, intertwined with other industries. This strategic alignment supported Sanlam’s transformation and sustainability goals, paving the way for youth empowerment, economic growth, job creation, and industry development. As Y4T embarked on its maiden voyage, the results were nothing short of remarkable. In Phase One, which spanned from October 2023 to July 2024, the initiative created over 1 040 jobs, surpassing its initial target of 1 000. Fifteen corporates, including Sanlam, joined forces to drive this movement, with repeat support from several partners. The youth beneficiaries of Y4T secured an impressive R2-million plus in gigs, directly benefiting from their newfound skills. Moreover, 35 young entrepreneurs took the bold step of establishing their own businesses. During this phase, we held the Y4T Exhibition, which was a resounding success, showcasing the talents and achievements of the young participants. As the programme continued to gain momentum, it expanded its reach, placing youth in international chambers of business, including the Italian, Spanish, UK, Indian, and Swiss chambers. The focus then shifted to supporting 60 youth-owned SMMEs (Small, Medium, and Micro Enterprises) from the first-year cohort. The goal was to catapult them to the next level, and the progress was astounding. 48 businesses had initiated the process of digitizing their financial records and ensuring tax and CIPC compliance, making them eligible for Enterprise and Supplier Development opportunities. Youth-owned businesses began integrating into corporate supply chains of YES corporate partners. As the journey continues, the focus remains on supporting these ambitious youth, developing a further pipeline of 1 000 new participants, and enhancing entrepreneurship and job creation opportunities. The goal is clear – to create a thriving ecosystem that fosters growth, innovation, and prosperity for generations to come. Youth4Tourism is more than just an initiative – it’s a beacon of hope, a testament to the power of collaboration, and a reminder that, together, we can create a brighter future for all. Integrating diversity, equity and inclusion into Sanlam’s transformation agenda. As mentioned earlier, we take a holistic and integrated approach to driving diversity, equity and inclusion into the business and touch our entire value chain. Through the products and solutions, we have on offer in driving financial inclusion, to the diversification of our staff complement and supply to mention only a few areas. Our journey began by examining our business’s value chain, identifying areas where we could integrate DEI principles to create a more equitable and inclusive environment. I worked closely with our leadership team to develop and execute transformation interventions that are aligned with our business strategy, ensuring that our efforts were deliberate, measurable, and sustainable. Are we on track to achieving Vision 2030? Youth unemployment is a pressing concern in South Africa, and partnerships between the government and private sector play a crucial role in addressing this issue. In my view, the effectiveness of these partnerships is mixed. On the positive side, initiatives such as the Youth Employment Service (YES) and the Presidential Youth Employment initiative have shown promising results in creating job opportunities and providing training for young people. The private sector has also made significant contributions through apprenticeships, internships, and mentorship programmes. However, despite these efforts, youth unemployment remains a significant challenge. Regarding Vision 2030, South Africa’s National Development Plan aims to reduce unemployment to 6% by 2030. While there have been some improvements in recent years, the current pace of progress suggests that achieving this target might be challenging. To get back on track, I believe that
South Africa’s Gen Z workforce: Are we setting our youth up for success?
By Lyndy van den Barselaar Commemorated annually on 16 June, Youth Day is a powerful reminder of the responsibility South Africa holds to invest in its next generation of leaders. Yet, as Generation Z (those born between 1996 and 2012) becomes a growing segment of the national workforce, the question arises: Are our workplaces truly ready for them? According to a global white paper from ManpowerGroup, World of Work for Generation Z in 2025, Gen Z will make up a third of the global workforce by 2030. But many are already struggling to find their footing. Nearly half of Gen Z workers globally say they are considering leaving their current roles in the next six months, and the trend is just as concerning in South Africa. South African employers must move beyond stereotyping young talent and begin to engage this generation on their terms. On Youth Day, we are reminded that this generation is shaped by loadshedding, remote learning, unemployment, and digital disruption, yet they remain determined, entrepreneurial and values-driven. We owe it to them, and our economy, to adapt how we recruit, upskill and support them. South African employers face a pressing opportunity to better engage and retain Gen Z talent by understanding their unique needs and priorities. Almost one in two Gen Z employees are considering leaving their current roles, driven by high levels of daily stress, financial insecurity, and mental health challenges. Purpose is central to this generation’s work experience, with 86% stating that meaning and values matter more than salary alone. Many are proactively upskilling, with 45% taking on side gigs or short-term projects to build their capabilities, reflecting both ambition and financial strain. As of the fourth quarter of 2024, South Africa’s youth unemployment rate stood at 44.6% for individuals aged 15 to 34, according to Statistics South Africa’s Quarterly Labour Force Survey. With youth unemployment among the highest in the world, these trends present both a warning and an opportunity. As we honour the legacy of 16 June, we must also confront the reality that thousands of South African youths are entering a world of work that often leaves them behind. Employers have a responsibility to actively invest in their success. With South Africa facing both a youth unemployment crisis and a widening skills gap, building workplaces that support Gen Z is no longer optional, but a national priority. Employers must rethink recruitment by focusing on skills and potential rather than outdated experience-based criteria. Once hired, young professionals need dynamic development opportunities such as digital learning, job shadowing, and mentoring to grow with the pace of change. Holistic support also matters: financial well-being, mental health resources, and empathetic leadership help build trust and long-term engagement. Just as crucial is clarity around career paths and regular, meaningful connections, whether in-person or remote, to foster belonging and purpose. Globally, many companies are already adapting, offering flexible work, improved tech, better pay, and strong development pipelines. For South African businesses, the time to act is now. Supporting Gen Z isn’t just good leadership, it’s a wise investment in the country’s future. On this Youth Day, let’s move from reflection to action. The world of work is changing. Our young people are ready. It’s time our systems and structures meet them there. Lyndy van den Barselaar is the Managing Director of ManpowerGroup South Africa
Mentorship beyond career advice: The quiet power of mentorship on the leadership journey
By Phryne Williams There’s a widely held assumption that mentorship is about career advice – helping someone get promoted, mapping out a five-year plan, or sharpening their CV. And yes, sometimes it is. But from what I’ve seen over the years, the most powerful mentorship moments aren’t packaged that way. They come in the form of presence, perspective, and honest conversations at the right time. And for those stepping into leadership, especially women and first-time leaders, mentorship can be the nudge that turns hesitation into action. In my experience, leaders don’t get to where they are without help. Behind many confident, high-impact professionals is someone who offered honest guidance, a fresh perspective, or simply believed in them before they fully believed in themselves. That’s mentorship. Most leaders have had someone who saw something in them early on, or helped during a difficult time, to just figure things out. Sometimes it was a formal mentor. Often it wasn’t. It might have been a colleague, a previous manager, a peer, or even someone just one step ahead. Mentorship creates a bridge between experience and ambition — a relationship that encourages reflection, builds confidence, and sharpens judgement. At its heart, mentorship is simply two people figuring things out together – one with a bit more perspective and a willingness to listen and share their experiences. The other with a bunch of questions and curiosity. It’s where you can ask the real questions, talk things through without pressure, and feel okay not having everything figured out. The best mentors don’t give you a formula. Instead they ask thoughtful questions, challenge your thinking, and try to help you see things more clearly. They don’t try to be impressive. A good mentor just shows up, listens properly, and reminds you what you’ve got in you. This doesn’t mean mentors need to be senior. In fact, some of the best mentorships I’ve seen have come from peers. Peer mentors are usually walking a similar road, which is why those relationships can be so helpful. There’s a bit of give and take. Someone who gets how pressurised things are and understands the hectic pace, and the second-guessing that comes with leadership. Where can you find the right mentor: Mentorship can take many forms. Some companies run structured programmes, and when done well, these can be powerful. Some of the best mentoring doesn’t happen in scheduled sessions, it can be a quick chat after a tough day, a coffee, or a quiet nudge of encouragement to say:“You don’t need to wait to be noticed — you’re ready for that promotion. Ask for it.” Research from Harvard, McKinsey and Forbes continues to show that people with mentors are more likely to be promoted, to stay with their organisations, and to report stronger feelings of inclusion and engagement. Mentorship isn’t just a feel-good initiative. It supports retention, leadership development, and culture. When it works, mentorship offers: And it goes both ways. Mentors often walk away with new energy, clarity on their own leadership style, and a reminder of what they’ve learnt along the way. When done well, mentorship benefits both people in the relationship. So if you’ve had someone who helped you feel more grounded, more capable, or more seen, this might be the moment to offer that same support to someone else. And for those longing for that kind of support? Have the courage to ask for a coffee, to seek out guidance, and to suggest meeting regularly with the intention of learning. Mentorship doesn’t always land in your lap — most times, in my experience, you have to initiate it. Phryne Williams is Founder and Director at Capital Assignments
How to expand your companies’ social impact
By Sam Gqomo, Director, Womandla Global Network In today’s world, companies are increasingly recognising the importance of not only generating profit but also making a positive impact on society. As a social entrepreneur with extensive background in public relations and communications, I have dedicated my career to advocating for women and girls, leveraging various strategies to enhance social impact. Here are key strategies to assist companies expand their social impact: Building strong partnerships and stakeholder relationships One of the most effective ways to amplify social impact is through strategic partnerships and strong stakeholder relationships. Collaborating with NGOs, community organisations, and other businesses can create a synergistic effect, allowing for a broader reach and more significant impact. Here are some steps to consider: Identify common goals: Look for partners who share your company’s vision and objectives. This alignment will ensure a cohesive effort towards common goals. Engage stakeholders: Regularly engage with stakeholders to understand their needs, concerns, and aspirations. This can be achieved through surveys, town hall meetings, and one-on-one interactions. Leverage each other’s strengths: Utilise the unique strengths and resources of each partner. This could include sharing expertise, networks, and financial resources. Media and storytelling for advocacy These are powerful tools for advocacy and raising awareness about social issues. Effective communication can shape public perception and inspire action. Companies can use the following tactics: Craft compelling narratives: Develop stories that resonate with your audience, highlighting the human aspect of social issues. Personal stories of those affected can be particularly impactful. Engage with media outlets: Build relationships with journalists and media outlets to ensure coverage of your initiatives. Press releases, opinion pieces, and media kits can help in this regard. Use social media: Leverage social media platforms to share your stories, engage with your audience, and create a community around your cause. User-generated content and interactive campaigns can boost engagement. Integrating sustainability research in corporate communications Sustainability is a critical component of social impact. Companies can enhance their social impact by incorporating sustainability research into their corporate communications and marketing strategies. Consider the following: Conduct Thorough Research: Stay informed about the latest sustainability trends and research. This knowledge can guide your strategies and ensure they are grounded in current best practices. Transparent Reporting: Regularly report on your sustainability efforts and progress. Transparency builds trust and demonstrates your commitment to making a difference. Incorporate Sustainability into Branding: Highlight your sustainability initiatives in your branding and marketing materials. This not only differentiates your brand but also attracts customers who value social responsibility. Leveraging corporate communications for advocacy Corporate communications can be a powerful vehicle for advocacy. By integrating advocacy into your corporate communications strategy, you can amplify your impact the following ways: Advocacy campaigns: Develop and launch campaigns that address social issues relevant to your mission. Use these campaigns to educate, inform, and mobilise your audience. Employee advocacy: Encourage and empower your employees to be advocates for your cause. Provide them with the tools and resources they need to effectively communicate your message. Stakeholder collaboration: Work with stakeholders to amplify your advocacy efforts. Collaborative advocacy can lead to more substantial and lasting change. Expanding a company’s social impact requires a multifaceted approach that leverages partnerships, media, storytelling, and sustainability research. As a social entrepreneur, I have seen firsthand the power of these strategies in advocating for women and girls. By integrating these tactics into your corporate communications and marketing plans, your company can make a significant and lasting impact on society. Together, we can create a world where businesses not only thrive but also contribute positively to the communities they serve. Let us commit to expanding our social impact, one partnership, story, and sustainable practice at a time.
Turning a tip into millions: Y-Brand Founder Kabelo Ncholo
By Fiona Wakelin and Koketso Mamabolo “Hao o eletsa batho dilo tse ntle le bona ba tla ho eletsa botle (When you wish good for others, they will in turn wish you great things),” said Kabelo Ncholo’s late great-grandmother, Mosela Magdaline Ncholo, describing the communal, collaborative essence of empowerment. Not satisfied with merely riding the wave of the success of his award-winning marketing agency, and his impressive list of accolades, Kabelo is scaling up while conscious of the broader socio-economic impact the business could have. He’s seen significant progress in the marketing, advertising and communication (MAC) sector in the last five years, including policy changes crafted with empowerment and inclusivity in mind, such as a target to increase Black ownership with 10 -15%, which is consistent with the B-BBEE policy. “The success of black entrepreneurs in South Africa is, and will continue to be, one of the major means of moving this country and the continent forward in terms of creating employment, economic participation, and redressing the uneven and unjust system of the past,” says Kabelo. “The sustainability of black-owned businesses is crucial to the health and stability of the African economy.” Kabelo is leading by example, coming from humble beginnings to build a 100% black-owned “one-stop shop” marketing agency which offers below-the-line, above-the-line and digital marketing solutions, running an average of 50 campaigns a year across its six offices. The child of a single mother who was working as a domestic worker, Kabelo describes himself as an entrepreneur by default, like many young people from townships and villages – “flying the plane while building it.” Fresh out of matric with great results, Kabelo had been awarded a bursary to study medicine at the University of the Witwatersrand but had no means of getting to Johannesburg from the village of Bapong in the North West province. His aunt, Rebecca Seilane, gave him a lifeline of R2 000 but, unfortunately, by the time he arrived the academic year had already commenced and his only option was to shadow doctors until he could register the following year. Little did he know at the time that he had hemophobia (an extreme aversion to blood) and after collapsing a few times, in Lenasia Hospital’s casualty ward, Kabelo realised a career in medicine was not for him. While working as a waiter at the Mac Ribs restaurant at the Garden Court Hotel, in Milpark, Kabelo noticed room for improvement in how matric farewells were hosted. He voiced his concerns to a colleague whose response marked the genesis of Y-Brand: “Kabelo, as black people, we like to complain without taking action.” Inspired, Kabelo made a promise he would soon regret: He would either host the best matric farewell people had seen or, if he still worked at the restaurant, he would pay his colleague R10 000. He was reminded of it at every turn, and in the end it became a provocation, with him choosing to resign instead of forking out the money. In 2002, using the R350 he had gathered in tips from a table he’d served at the restaurant, Kabelo printed out a business profile and began contacting the schools who rented out the restaurant, offering them the services of his newly-founded company, Yourself Function Organisers. He quickly secured his first four clients, making his first R100 000 at the tender age of 19. In 2004 the company was properly established after a contract from the Wits University School of Mining and Law, and began trading as Yourself Events Management, before evolving into a marketing agency after Kabelo met his mentor, Michelle Combrink, a few years later. WHAT HAVE BEEN YOUR COMPANY’S IMPORTANT DIVERSITY, INCLUSION AND EQUITY MILESTONES? The most significant one is Y-Brand reaching the 20-year milestone as a business. This achievement supports our vision statement to exist for over 100 years. The second milestone is transforming people’s lives. The company has over 300 full-time employees and, at the busiest times of the year, our activation and field sales department employs over 1 000 seasonal employees. The third milestone is the business winning award, including the Top Empowered Employer of Choice: Small-Medium Organisations and I was the 2024 Top Empowered: Richard Fletcher Entrepreneur of the Year. The agency is committed to improve the lives of the disadvantaged by addressing South Africa’s serious economic problems, especially the severe skills gap that contributes to economic challenges such as high unemployment. My mission is to create job opportunities through the agency and prioritise skills development for students and professionals seeking career advancement in the marketing or communications industries. Over 100 students have been given full-time employment to date by the business and more are working as seasonal staff while still studying. The corporate social investment (CSI) body of the business is called Y-Brand Cares and the business contributes 1% of its revenue and provides tertiary bursaries for students. Through this programme we plan to develop our own talent from schools, especially village schools (my background) and afford them the opportunity to study marketing or communications at esteemed institutions, and give them experience through our seasonal jobs such as activations and office support while studying. Currently we are sponsoring six students and looking forward to seeing them working with us in two years when they complete their degrees. In addition, Y-Brand Cares, together with partners (consisting of Y-Brand clients), have reached out to communities to deliver corporate social investment worth millions of rands through a range of initiatives, including the donation of food parcels to various schools and children’s homes. WHAT SETS Y-BRAND APART FROM THE COMPETITION? Our clients are everything to us, they are not only clients, but also investors. They gave us the opportunity to grow and become who we are today. Our clients are the actual “bosses” of the business. Without them Y-Brand does not exist. Through our processes and systems, we have established an operating rhythm to maintain performance to satisfy them. We discover relevant cultures and trends to assist our clients
Overcoming talent scarcity: How South African businesses can overcome the skills shortage
By Daniella Frank & Susan Truter According to the Forvis Mazars C-Suite Barometer: Outlook 2025, business leaders are focusing on new or revised talent and retention strategies, which will play a major role in redefining organisations and creating opportunities to unlock growth, compete for market share, and sustain a competitive advantage. However, as talent rises as a strategic priority in 2025, just under half (43%) of organisations continue to report a struggle to recruit talented people, with the emphasis shifting to high-quality employees at more junior levels. Executives are reporting widespread difficulty in attracting and hiring the right talent and the bigger challenge now is in recruiting entry and mid-level talent, rather than senior talent as we saw in 2024. In some regions, C-suite executives are having an especially tough time finding the right people. Leaders in Africa report the most difficulty, with smaller businesses bearing the brunt of recruitment challenges, with more than half struggling to hire top talent compared to around a third of $1-billion+ organisations. Locally, businesses are struggling to attract and retain skilled professionals, despite rising unemployment. Findings from the report reveal that South Africa faces a dual challenge of high youth unemployment and a skills mismatch, particularly in tech and finance. From a talent acquisition standpoint, companies are seeking individuals who can effectively integrate artificial intelligence (AI) with business goals and utilise it adeptly. The success of AI and the businesses that embrace it is dependent on the skills of those who implement and operate it, because the technology will not replace professions like auditing. Instead, AI will enhance organisational efficiency and help distinguish the service offering by enhancing human skills and traits like understanding, trust, empathy, personal connections, and nuanced approaches to the specific cultures and needs of its people. Establishing trust with clients and effectively communicating findings and solutions are critical skills that AI cannot replicate. Our auditors are evolving into strategic advisors, concentrating on higher-value tasks such as interpreting complex data trends, focusing on areas of judgement and estimate, offering insights, and making risk-based decisions. As such, all staff, from the CEO to team members, need to enhance their proficiency in AI applications, which is why we have launched initiatives like our data school. However, finding, attracting and retaining people with these skills is a major challenge facing organisations in every sector. While a generous salary and benefits remain the top factor (96%) in the report, the salary premium already being paid in certain sectors is making it harder for organisations to put inflated offers on the table that are big enough to persuade candidates to join. As such, companies need to look at other means to secure the right candidates for the business. In this regard, learning and development opportunities (94%) continue to feature highly as important factors to attract and retain talent. To get the best people, organisations must recognise the importance of learning and development opportunities for employees and their business but may need to review with their people what they expect from their employer of choice. In addition, findings from the report suggest that companies need better employer branding, upskilling programmes, and flexible work models to remain competitive, as how companies structure work will impact talent attraction and retention. To make their organisations more attractive places to work, C-suite executives are focusing on flexibility and hybrid working. However, there is still a split in consensus regarding ways of working. While many are leaning into flexible working, another group is doubling down on standard working hours, with compliance with this traditional model still chosen by 37% of executives. In South Africa, certain industries like finance, law, and consulting are resisting full flexibility. The reality is that business leaders cannot bring back the working models used before COVID-19, and they cannot lead an organisation as they did even 10 years ago. If leaders expect and push everyone back to the office, they will struggle to retain their best people. Business leaders need to consider intergenerational differences in how and where people want to work. Among organisations that use hybrid working, the aim is to be as flexible as possible for employees, not ensure that everyone is in the office. Based on the findings shared in the report, three in five executives say that a key goal of hybrid working for their business is to “be fully flexible for our people”. Business leaders should view the workplace model as an opportunity to readdress their business strategies, listen to their people and create a sustainable working model that retains experienced workers and attracts new talent, states the report. Alongside this, a modern working environment with access to tech increased by three points (93%) in the 2025 report, with employee engagement emerging as another important factor. To create engagement, it’s important to give people the trust and responsibility to ensure they know that they matter. At Forvis Mazars, we do this through our own people surveys to capture a consensus of opinions as well as the more personal day-to-day discussions during development. This is a great way to establish engagement and receive more value in return from your people. Ultimately, the talent is out there, leaders just need to approach their needs differently. Talent today does not necessarily need or want to work from a specific location or office. The more flexible organisations can be with their people, the more opportunities they will have to attract the best talent when combined with other factors, such as top-paying jobs and access to the latest technologies. Daniella Frank is the HR Senior Manager & Susan Truter is the Audit Partner and Member of the Executive Committee for Talent at Forvis Mazars in South Africa.