Turning a tip into millions: Y-Brand Founder Kabelo Ncholo
By Fiona Wakelin and Koketso Mamabolo “Hao o eletsa batho dilo tse ntle le bona ba tla ho eletsa botle (When you wish good for others, they will in turn wish you great things),” said Kabelo Ncholo’s late great-grandmother, Mosela Magdaline Ncholo, describing the communal, collaborative essence of empowerment. Not satisfied with merely riding the wave of the success of his award-winning marketing agency, and his impressive list of accolades, Kabelo is scaling up while conscious of the broader socio-economic impact the business could have. He’s seen significant progress in the marketing, advertising and communication (MAC) sector in the last five years, including policy changes crafted with empowerment and inclusivity in mind, such as a target to increase Black ownership with 10 -15%, which is consistent with the B-BBEE policy. “The success of black entrepreneurs in South Africa is, and will continue to be, one of the major means of moving this country and the continent forward in terms of creating employment, economic participation, and redressing the uneven and unjust system of the past,” says Kabelo. “The sustainability of black-owned businesses is crucial to the health and stability of the African economy.” Kabelo is leading by example, coming from humble beginnings to build a 100% black-owned “one-stop shop” marketing agency which offers below-the-line, above-the-line and digital marketing solutions, running an average of 50 campaigns a year across its six offices. The child of a single mother who was working as a domestic worker, Kabelo describes himself as an entrepreneur by default, like many young people from townships and villages – “flying the plane while building it.” Fresh out of matric with great results, Kabelo had been awarded a bursary to study medicine at the University of the Witwatersrand but had no means of getting to Johannesburg from the village of Bapong in the North West province. His aunt, Rebecca Seilane, gave him a lifeline of R2 000 but, unfortunately, by the time he arrived the academic year had already commenced and his only option was to shadow doctors until he could register the following year. Little did he know at the time that he had hemophobia (an extreme aversion to blood) and after collapsing a few times, in Lenasia Hospital’s casualty ward, Kabelo realised a career in medicine was not for him. While working as a waiter at the Mac Ribs restaurant at the Garden Court Hotel, in Milpark, Kabelo noticed room for improvement in how matric farewells were hosted. He voiced his concerns to a colleague whose response marked the genesis of Y-Brand: “Kabelo, as black people, we like to complain without taking action.” Inspired, Kabelo made a promise he would soon regret: He would either host the best matric farewell people had seen or, if he still worked at the restaurant, he would pay his colleague R10 000. He was reminded of it at every turn, and in the end it became a provocation, with him choosing to resign instead of forking out the money. In 2002, using the R350 he had gathered in tips from a table he’d served at the restaurant, Kabelo printed out a business profile and began contacting the schools who rented out the restaurant, offering them the services of his newly-founded company, Yourself Function Organisers. He quickly secured his first four clients, making his first R100 000 at the tender age of 19. In 2004 the company was properly established after a contract from the Wits University School of Mining and Law, and began trading as Yourself Events Management, before evolving into a marketing agency after Kabelo met his mentor, Michelle Combrink, a few years later. WHAT HAVE BEEN YOUR COMPANY’S IMPORTANT DIVERSITY, INCLUSION AND EQUITY MILESTONES? The most significant one is Y-Brand reaching the 20-year milestone as a business. This achievement supports our vision statement to exist for over 100 years. The second milestone is transforming people’s lives. The company has over 300 full-time employees and, at the busiest times of the year, our activation and field sales department employs over 1 000 seasonal employees. The third milestone is the business winning award, including the Top Empowered Employer of Choice: Small-Medium Organisations and I was the 2024 Top Empowered: Richard Fletcher Entrepreneur of the Year. The agency is committed to improve the lives of the disadvantaged by addressing South Africa’s serious economic problems, especially the severe skills gap that contributes to economic challenges such as high unemployment. My mission is to create job opportunities through the agency and prioritise skills development for students and professionals seeking career advancement in the marketing or communications industries. Over 100 students have been given full-time employment to date by the business and more are working as seasonal staff while still studying. The corporate social investment (CSI) body of the business is called Y-Brand Cares and the business contributes 1% of its revenue and provides tertiary bursaries for students. Through this programme we plan to develop our own talent from schools, especially village schools (my background) and afford them the opportunity to study marketing or communications at esteemed institutions, and give them experience through our seasonal jobs such as activations and office support while studying. Currently we are sponsoring six students and looking forward to seeing them working with us in two years when they complete their degrees. In addition, Y-Brand Cares, together with partners (consisting of Y-Brand clients), have reached out to communities to deliver corporate social investment worth millions of rands through a range of initiatives, including the donation of food parcels to various schools and children’s homes. WHAT SETS Y-BRAND APART FROM THE COMPETITION? Our clients are everything to us, they are not only clients, but also investors. They gave us the opportunity to grow and become who we are today. Our clients are the actual “bosses” of the business. Without them Y-Brand does not exist. Through our processes and systems, we have established an operating rhythm to maintain performance to satisfy them. We discover relevant cultures and trends to assist our clients
Overcoming talent scarcity: How South African businesses can overcome the skills shortage
By Daniella Frank & Susan Truter According to the Forvis Mazars C-Suite Barometer: Outlook 2025, business leaders are focusing on new or revised talent and retention strategies, which will play a major role in redefining organisations and creating opportunities to unlock growth, compete for market share, and sustain a competitive advantage. However, as talent rises as a strategic priority in 2025, just under half (43%) of organisations continue to report a struggle to recruit talented people, with the emphasis shifting to high-quality employees at more junior levels. Executives are reporting widespread difficulty in attracting and hiring the right talent and the bigger challenge now is in recruiting entry and mid-level talent, rather than senior talent as we saw in 2024. In some regions, C-suite executives are having an especially tough time finding the right people. Leaders in Africa report the most difficulty, with smaller businesses bearing the brunt of recruitment challenges, with more than half struggling to hire top talent compared to around a third of $1-billion+ organisations. Locally, businesses are struggling to attract and retain skilled professionals, despite rising unemployment. Findings from the report reveal that South Africa faces a dual challenge of high youth unemployment and a skills mismatch, particularly in tech and finance. From a talent acquisition standpoint, companies are seeking individuals who can effectively integrate artificial intelligence (AI) with business goals and utilise it adeptly. The success of AI and the businesses that embrace it is dependent on the skills of those who implement and operate it, because the technology will not replace professions like auditing. Instead, AI will enhance organisational efficiency and help distinguish the service offering by enhancing human skills and traits like understanding, trust, empathy, personal connections, and nuanced approaches to the specific cultures and needs of its people. Establishing trust with clients and effectively communicating findings and solutions are critical skills that AI cannot replicate. Our auditors are evolving into strategic advisors, concentrating on higher-value tasks such as interpreting complex data trends, focusing on areas of judgement and estimate, offering insights, and making risk-based decisions. As such, all staff, from the CEO to team members, need to enhance their proficiency in AI applications, which is why we have launched initiatives like our data school. However, finding, attracting and retaining people with these skills is a major challenge facing organisations in every sector. While a generous salary and benefits remain the top factor (96%) in the report, the salary premium already being paid in certain sectors is making it harder for organisations to put inflated offers on the table that are big enough to persuade candidates to join. As such, companies need to look at other means to secure the right candidates for the business. In this regard, learning and development opportunities (94%) continue to feature highly as important factors to attract and retain talent. To get the best people, organisations must recognise the importance of learning and development opportunities for employees and their business but may need to review with their people what they expect from their employer of choice. In addition, findings from the report suggest that companies need better employer branding, upskilling programmes, and flexible work models to remain competitive, as how companies structure work will impact talent attraction and retention. To make their organisations more attractive places to work, C-suite executives are focusing on flexibility and hybrid working. However, there is still a split in consensus regarding ways of working. While many are leaning into flexible working, another group is doubling down on standard working hours, with compliance with this traditional model still chosen by 37% of executives. In South Africa, certain industries like finance, law, and consulting are resisting full flexibility. The reality is that business leaders cannot bring back the working models used before COVID-19, and they cannot lead an organisation as they did even 10 years ago. If leaders expect and push everyone back to the office, they will struggle to retain their best people. Business leaders need to consider intergenerational differences in how and where people want to work. Among organisations that use hybrid working, the aim is to be as flexible as possible for employees, not ensure that everyone is in the office. Based on the findings shared in the report, three in five executives say that a key goal of hybrid working for their business is to “be fully flexible for our people”. Business leaders should view the workplace model as an opportunity to readdress their business strategies, listen to their people and create a sustainable working model that retains experienced workers and attracts new talent, states the report. Alongside this, a modern working environment with access to tech increased by three points (93%) in the 2025 report, with employee engagement emerging as another important factor. To create engagement, it’s important to give people the trust and responsibility to ensure they know that they matter. At Forvis Mazars, we do this through our own people surveys to capture a consensus of opinions as well as the more personal day-to-day discussions during development. This is a great way to establish engagement and receive more value in return from your people. Ultimately, the talent is out there, leaders just need to approach their needs differently. Talent today does not necessarily need or want to work from a specific location or office. The more flexible organisations can be with their people, the more opportunities they will have to attract the best talent when combined with other factors, such as top-paying jobs and access to the latest technologies. Daniella Frank is the HR Senior Manager & Susan Truter is the Audit Partner and Member of the Executive Committee for Talent at Forvis Mazars in South Africa.
It’s just good business – this is why businesses enter awards
By Koketso Mamabolo When we watch awards ceremonies we see the flashing lights, red carpets and dazzling attire. We see the celebrations, hear the acceptance speech and debate who we think should’ve won. But why do people and organisations enter awards? What are the benefits? While a study by the University of Leicester found that within three years of receiving an award businesses see increases in, amongst others things, sales and share value, it’s about more than just money. Researchers have found that while business excellence awards (BEAs) have an impact on the long-term performance of a business – projecting status and credibility – they also have the effect of encouraging good and sustainable business practices. Markets are crowded, talent is scarce, and BEAs provide an opportunity for businesses, from SMEs to multinational corporations, to set themselves apart from the competition and attract talent. Here we breakdown the four main reasons businesses enter awards: 1. Credibility Whether local, regional or international, business excellence awards are a way for organisations to build trust in their brand with the stamp of approval from a respected third party. In a crowded market, traditional approaches to marketing aren’t as effective as they used to be in boosting an organisation’s reputation. Awards are tied to criteria which provide quality assurance, ultimately enhancing the business’ reputation. This is particularly true for new and small businesses – especially when awards are more niche and focused on issues such as gender empowerment or focused on a particular region. Interestingly, researchers have found that in South Korea businesses who enter awards are often the ones who are most involved in corporate social responsibility work despite it not increasing the prospects of winning. Simply put, organisations that do good tend to enter awards. 2. Image repair The reach of social media and the rise of conscious consumers means that a businesses reputation can be damaged extensively and at a rapid pace. What awards offer is a chance to show the good that businesses are doing, particularly with regards to ethics, community investment and people management. In the case of CEOs and other business leaders, individual awards have the potential to enhance a businesses reputation through association. The more credible the leader, the more likely people are to view the business itself as more credible – it starts at the top, as the saying goes. 3. Publicity Awards and the ceremonies themselves bring with them a large amount of press coverage. As a finalist or winner, your achievements will be broadcast across on multiple channels, reaching a wide audience, which not only includes consumers but also investors, lenders and potential suppliers. Whether it’s the organisation that organises the awards programme, their sponsors, or the media, the results and build-up to the ceremony will be covered extensively, giving you another marketing platform. Customers and investors want to know they’re putting their time and money into the best that is on offer. Entering an award opens up the opportunity for investors and customers to see what your company is about and where you are compared to your competitors. 4. Motivation In their paper, The gold rush for Business excellence awards: A discursive practice approach, Brunel University’s Asante Shadrack highlights the motivational aspect of entering awards: “These awards events provide staff with something to look forward to after their hard work throughout the year and also give employees to aim for or look forward to at the beginning of the next working year.” With specific criteria that needs to be met, businesses can set targets accordingly, giving employees a sense of purpose. Even if the business does not win, they know how they need to improve and can learn from their competitors. Internally, employees are able to focus on what the organisation is doing well which builds a sense of pride. When it comes to people management, awards can also serve as a motivator for executives and senior management to work consciously to empower and support employees. Awards that recognise innovation in a particular sector help encourage the kind of behaviour which leads to innovation: taking risks and experimenting with creative solutions. Get ahead of the pack It is said that sprinters run faster times when they have people to compete against. They’re given a push knowing they have someone to measure themselves against. Entering an award allows business a chance to see where they stand in their industry and the broader business community. Competition does not mean peers cannot celebrate each other’s achievements. There’s an old African proverb: If you want to go fast, go alone; if you want to go far, go together. We’re continually moving forward and often don’t have time to pause and reflect on the journey we’ve taken. Sitting down to submit an application for an award and putting together a motivation, attempting to meet all the criteria, can be a great ‘stock-taking’ exercise. Award ceremonies themselves are an opportunity for the business community to come together. Entrepreneurs are able to network with people, inside and outside their sector, exchanging ideas, opinions, stories and contact details. In the end it’s not only about performing better and taking home the bragging rights. As we say here at Topco Media, It’s about inspiring the world to do good business. Are you a tech giant or startup looking to stand out from the rest? For over two decades Topco Media has been recognising and giving exposure to organisations doing good business. Be part of the Africa Tech Week awards. Enter now. Sources: Brunel University | Wiley
From start-up to scaling: The growth goal of South African small businesses
By Magdaleen Scott, Managing Director at KVD Communications Starting a small business is a significant milestone; however, the transition to scaling it presents a unique set of challenges that many entrepreneurs often underestimate. While South African visionaries aspire to transform their start-ups into flourishing enterprises, the reality is that scaling demands meticulous strategic planning, effective marketing, and an acute awareness of the ever-evolving business landscape. To put this into perspective, consider that approximately 66% of small businesses in South Africa fail within the first five years, with nearly 50% not surviving beyond their inaugural year. This stark reality not only highlights the need for innovative solutions but also underlines the necessity of a cohesive growth strategy aligned with the Theory of Constraints, as articulated by Eliyahu Goldratt in his seminal work, The Goal. This theory posits that every organisation has at least one constraint that limits its performance. Identifying and addressing these limitations is crucial for long-term success. In the start-up phase, an entrepreneur’s vision must align seamlessly with exceptional execution, as identifying market gaps, developing compelling offerings, and establishing a strong brand are foundational steps in this journey. However, many ventures stumble at this stage largely due to a lack of scalability in their business models and little understanding of an evolving economy and market entry dynamics. Without these insights, business owners often struggle to grasp the needs and behaviours of their target audience, hindering their ability to create sustainable models. Additionally, a distinctive brand identity is crucial for differentiation in a competitive market, while delivering exceptional customer experiences is vital for building trust and credibility, both of which are essential for fostering repeat business and driving future growth. Navigating the growth stage is a pivotal moment for any business that has begun to gain traction. At this juncture, the primary focus must shift towards enhancing sales, expanding market reach, and optimising operational efficiency. However, it is often during this important phase that many organisations encounter significant roadblocks. Limitations in resources, ineffective marketing strategies, and an inability to adapt to the ever-changing consumer landscape frequently hinder progress. This is where the Theory of Constraints becomes essential; identifying and addressing the specific ‘bottlenecks’ within your operations is crucial for unlocking growth potential. By recognising these constraints and developing targeted strategies to overcome them, businesses can not only navigate the prevailing challenges but also position themselves for sustained success in the marketplace. We have to remain agile and responsive, continually assessing our capabilities to drive scalability and achieve our growth objectives. The role of marketing in scaling a business cannot be overstated, particularly for small enterprises striving to make their mark. Strategic marketing can serve as a transformative force, propelling businesses toward enhanced brand awareness, lead generation, and ultimately positioning them as industry leaders. It is essential to recognise the importance of investing wisely in marketing strategies that drive growth. In South Africa, where access to connectivity continues to rise, establishing a digital presence is non-negotiable. Businesses that adeptly leverage digital platforms — such as social media, search engine marketing, and content marketing — gain a distinct competitive advantage. Furthermore, adopting a data-driven approach allows businesses to harness customer insights effectively, refining their marketing strategies and enhancing engagement. Don’t underestimate the influence of public relations and thought leadership initiatives – it’s still one of the best spheres in marketing strategies for establishing credibility through media placements which amplifies brand authority. According to Goldratt, if resources are limited, marketing investments must be strategically targeted to address the most pressing constraints within the organisation. By focusing on overcoming these challenges, businesses can ensure their marketing efforts not only resonate but also contribute to long-term growth. To achieve successful scaling, it is imperative to automate and streamline operations by investing in technology that enhances efficiency, reduces costs, and improves service delivery. This is also the time to look at expanding your customer base through the exploration of new markets, forging strategic partnerships, and adopting innovative distribution channels is essential to broadening your reach. Furthermore, investing in your team is not just an option—it is a necessity. A business is only as strong as its people, so upskilling employees and making strategic hiring decisions are crucial for laying the foundation for long-term success. We must identify and address ‘what’ inhibits growth, ensuring that every area of the business operates at its full potential as we move beyond the small business status. The South African market, while presenting unique challenges, also offers incredible opportunities for entrepreneurs who are willing to embrace change and invest strategically in their brand’s growth. We can identify and overcome the barriers that hinder progress, ensuring that we not only navigate the complexities of the market but also capitalise on the strengths of our dynamic environment. In this landscape, success belongs to those who are committed to evolving and redefining their approach at every turn. At KVD Communications, we are dedicated to assisting businesses in navigating this critical transition through strategic communication, brand positioning, and marketing excellence. By establishing a solid foundation, embracing digital marketing, and optimising operations, small businesses can not only scale but thrive in today’s economic landscape—moving beyond mere survival to achieving enduring success.
Leadership is broken – Blanchard SA’s Jayson Naidoo knows how to fix it
What if the real problem in your company isn’t the strategy, the economy, or the competition… but you? In this episode of the Business Unusual Podcast, hosted by Ralf Fletcher, leadership coach and Blanchard South Africa CEO Jayson Naidoo flips the script on traditional leadership. Raised on a small farm, Jayson’s journey from cricket captain to an expert on leadership is anything but conventional—and so is his leadership philosophy. He unpacks the real reasons teams underperform, the shocking truth behind toxic work cultures, and why most leaders—yes, even the “good” ones—are guilty of what he calls “leadership malpractice”. This episode dives deep into the human side of leadership: Whether you’re leading a team, scaling a startup, or just trying to survive in a high-stakes workplace, this conversation will challenge how you think about leadership—and give you the tools to transform it. Because at the end of the day, leadership isn’t something you have—it’s something you do. Hit play. Your team, your company, and your legacy depend on it:
Changes to the labour policies
By Jessie Taylor Nedlac proposals signal major overhaul of labour laws in South Africa South Africa is on the brink of its most comprehensive labour law reform in decades, following the conclusion of extensive negotiations between organised business, organised labour, and government under the auspices of the National Economic Development and Labour Council (Nedlac). If the proposed amendments become law, they could fundamentally alter the country’s employment landscape—especially for high earners, small businesses, and workers facing retrenchment. The reforms aim to streamline dispute resolution, enhance worker protections, and promote greater flexibility for start-ups while addressing inefficiencies in existing labour systems. They span four key pieces of legislation: the Labour Relations Act (LRA), the Basic Conditions of Employment Act (BCEA), the National Minimum Wage Act (NMWA), and the Employment Equity Act (EEA). In total, the proposed package includes 65 legislative changes—47 to the LRA alone. A new framework to streamline dispute resolution A central feature of the proposed reforms is a limitation on the remedies available to high-income earners (defined as those earning more than R1.8 million annually). Under the proposed changes, these employees would no longer have recourse to reinstatement through the Commission for Conciliation, Mediation and Arbitration (CCMA) in cases of unfair dismissal—unless the dismissal is found to be automatically unfair, such as whistleblowing or discrimination. Instead, remedies for other unfair dismissals would be restricted to capped compensation. The earnings threshold will be adjusted annually based on the consumer price index, and the changes aim to reduce the caseload burden on the CCMA and speed up dispute resolution processes. Another major focus is retrenchment law. Labour stakeholders successfully pushed for the extension of the facilitation period in large-scale retrenchments from 60 to 120 days. This is designed to ensure that retrenchment is a last resort, and that employers have exhausted all alternative options. Additionally, statutory severance pay is set to increase from one week to two weeks of remuneration per year of service – although business representatives opposed the change. The amendment will only apply to service accumulated after the commencement of the new legislation. Other proposed changes to the retrenchment process include: These reforms aim to align legal processes with Labour Court rulings and to reduce delays in resolving retrenchment-related disputes. Start-up relief and small business flexibility In a move aimed at encouraging entrepreneurship, the government proposed exempting start-up businesses with fewer than 50 employees from conditions set by extended bargaining council agreements. This proposal was supported by business, but opposed by labour, which raised concerns about potential abuse. To mitigate this risk, additional safeguards are proposed, such as requiring that the directors of a new company not have previously been registered within the last two years and imposing a financial threshold to prevent wealthy entities from qualifying as start-ups. These changes form part of a broader recognition of the role that small and medium-sized enterprises (SMMEs) play in job creation and economic growth. Another significant change involves revising the scope of what constitutes an unfair labour practice. Under the proposed amendments, issues such as disputes over promotions would no longer fall under this definition. Instead, the focus would be limited to unfair suspension or disciplinary action short of dismissal, and occupational detriment arising from protected disclosures. However, a one-year transitional period has been proposed for certain sectors—such as public service, education, and police—during which time promotion disputes can still be pursued, allowing time for new collective agreements to be established. Another key area of reform is procedural fairness in dismissals. A proposed amendment clarifies that an employee must be given a fair and reasonable opportunity to respond to allegations before dismissal—reinforcing a move away from overly formal or adversarial processes. Furthermore, a new three-month probationary period is proposed, during which new employees will have limited protection from unfair dismissal. The rationale behind this is to reduce hiring risks and encourage job creation, especially for young and inexperienced job seekers. The Nedlac Report, including draft amendment bills and supporting working papers, has been submitted to Employment and Labour Minister Nomakhosazana Meth. The next steps include review by the State Law Adviser, followed by submission to Cabinet and then Parliament. Once tabled, the proposed laws will be subjected to the full legislative process, including public participation and potential revisions. Notably, not all proposals received unanimous support from Nedlac’s social partners. This means further negotiation and refinement may occur during parliamentary deliberations. While some future-facing issues—like remote work, climate-related heat stress, and just transition policies—have not yet resulted in specific legislative proposals, working papers on these matters have been developed and may inform future reforms. Sources: Engineering News | Business Live | BizCommunity
AI and the law
By Jessie Taylor The AI advantage: Combating financial fraud in South Africa’s digital economy In an era where the digital economy is rapidly evolving, South Africa is witnessing both remarkable advancements in financial services and a surge in increasingly sophisticated fraud schemes. From online banking to real-time payments and digital insurance claims, financial transactions have never been more convenient – or more vulnerable. Against this backdrop, artificial intelligence (AI) has emerged as a critical line of defence, revolutionising the fight against fraud by enabling real-time detection, smarter prevention strategies, and better protection for consumers. Why AI makes a difference Financial fraud in South Africa continues to pose a serious threat to both consumers and businesses. From card cloning and phishing to identity theft and fraudulent insurance claims, the methods employed by fraudsters are diverse and constantly evolving. According to the Association for Savings and Investment South Africa (ASISA), South African life insurers and investment companies detected 13,074 cases of fraud and dishonesty in 2023, marking a 46% increase from the 8,931 cases reported in 2022. The industry successfully prevented losses amounting to R1.5-billion in 2023, up from R1.1- billion in 2022. However, actual losses due to fraud rose significantly to R175.9-million in 2023, compared to R77.2-million the previous year. Traditional fraud prevention methods, often reliant on manual review and static rule-based systems, are no longer sufficient to address the scale and sophistication of modern fraud. However, AI systems can process and analyse vast volumes of transaction data in real-time, identifying suspicious patterns that humans or traditional systems might miss. These patterns may include unusual spending behaviours, large purchases made from unfamiliar locations, or transactions occurring at odd hours. By detecting these anomalies early, banks and financial institutions can intervene before damage is done. One of the standout features of AI is its scalability. Unlike human fraud teams that struggle to keep pace with growing transaction volumes, AI systems can scale seamlessly to handle millions of transactions without sacrificing accuracy or efficiency. This is particularly crucial as South Africa’s banking sector continues to expand and embrace digital banking solutions. As payment methods evolve – through real-time clearing and card-not-present transactions – fraud risks evolve alongside them. AI strengthens payment systems by offering dynamic fraud detection capabilities. It doesn’t merely flag transactions – it evaluates context. Through predictive analytics, AI can discern between legitimate anomalies and actual fraud, reducing the number of false positives that frustrate customers. With machine learning, these systems continuously adapt, learning from new threats and updating models accordingly. The ethical concerns Despite its many benefits, the implementation of AI in fraud detection is not without challenges. One of the primary issues is the “black box” nature of AI systems—the difficulty in explaining how decisions are made. This lack of transparency can become problematic, especially under scrutiny from regulatory bodies such as the Financial Sector Conduct Authority (FSCA) and the South African Reserve Bank. These regulators demand clear reasoning for actions taken, particularly when customer accounts are frozen or claims denied. Moreover, compliance with the Protection of Personal Information Act (POPIA) is paramount. AI systems must be designed to handle personal data responsibly, ensuring data privacy and minimising the risk of bias. If an AI system is trained on skewed data, it could disproportionately target certain demographics, resulting in unfair treatment and legal liabilities. As banks and insurers adopt AI to prevent fraud, fraudsters are simultaneously leveraging AI to perpetrate it. A 2023 PwC report warned that criminals are expected to adopt AI tools on a much broader scale, intensifying the arms race between fraud detection and fraud execution. This raises the stakes for South African institutions. Continuous innovation and cross-sector collaboration are vital to stay ahead. Financial institutions must invest in agile AI systems that evolve in tandem with new threats, and they must also share insights and intelligence with peers and regulators to form a united front against cybercrime. AI alone cannot eliminate fraud, but it can be a formidable part of a broader fraud prevention strategy. As AI tools mature, their ability to improve compliance reporting, automate suspicious activity monitoring, and provide early fraud warnings will only strengthen. AI is ushering in a new era of fraud prevention in South Africa. From detecting anomalies in milliseconds to analysing claim documents for manipulation, AI allows financial institutions to act swiftly and decisively. While data quality, transparency, and regulation challenges remain, the benefits are too significant to ignore. The financial sector stands at a crossroads: evolve with the times or risk falling behind. With responsible deployment, ethical safeguards, and continuous improvement, AI can secure the digital financial ecosystem for both businesses and the public. In the fight against fraud, it’s not just a matter of using AI—it’s a matter of using it wisely. Sources: CMS Law | Standard Bank | ASISA
From idea to impact: How to create meaningful wellness initiatives
By Sue Ramauthar Employee wellness is no longer a “nice-to-have”—it’s a business imperative. Human Resources professionals are being increasingly tasked with finding meaningful ways to support staff health, engagement, and performance. But turning a wellness idea into an effective, engaging, and sustainable initiative requires more than a fruit bowl in the breakroom or a 5km fun walk. So where do you begin? And how do you ensure your wellness initiatives truly resonate with employees and deliver lasting impact? 1. Start with the ‘Why’ Before diving into activities and perks, pause to define your purpose. Why is wellness important for your organisation? Where are your priorities? To reduce absenteeism? Improve morale? Support mental health? Retain top talent? Establishing a clear goal will shape everything from your budget and timelines to the types of interventions you implement. 2. Let your people guide you No two workforces are the same. Start by conducting a wellness needs assessment—this could be through anonymous surveys, health risk assessments, or focus group discussions. Find out what your employees truly want and need. For a mining workforce, for example, musculoskeletal support and nutrition may be top priorities, while a corporate setting may lean toward stress management and digital wellness. 3. Develop a strategy that fits Once you understand your employee needs and organisational goals, it’s time to map out a structured wellness strategy. This should include: 4. Create a wellness culture, not just a calendar Wellness is not a once-off campaign; it’s a culture. That means embedding wellness into the rhythm of your organisation—aligning initiatives with the company’s values, getting leadership buy-in, training wellness champions, and ensuring managers ‘walk the talk’. A strong culture of wellness drives voluntary engagement and sustains momentum beyond short-term programmes. 5. Partner with the right people One of the most effective ways to bring your wellness vision to life is to collaborate with a partner that understands how to translate strategy into a live, impactful campaign. Our team works closely with HR and leadership to create bespoke, innovative, and highly engaging wellness programmes—from on-site allied support for employees to engage challenges and awareness campaigns tailored to specific workforces. 6. Evaluate, adapt, evolve Wellness is a journey. Monitor your programmes regularly—collect feedback, measure outcomes, and refine your approach based on what’s working and what’s not. Use data to demonstrate impact and keep leadership informed of both the wins and areas for growth. Final thoughts A well-thought-out wellness programme not only supports the health and happiness of your people – it enhances productivity, strengthens culture, and boosts your brand as an employer of choice. By starting with strategy and choosing the right partners, your wellness vision can become a powerful force for positive change. Sue Ramauthar is a corporate wellness practitioner and physiotherapist at SuedeWellness
Are you conquering your work week?
“Never again will that to-do list go unchecked – all you need is a few small changes to take control of your career and conquer your week.”
Miskyah Toth, CEO, Business Directive Contract Services
“Your greatest achievements often align with your greatest challenges.” BDCS is your all-in-one workforce management partner, specialising in the supply chain and logistics sector. We provide efficient, cost-effective staffing solutions, powered by innovative technology and a people-first approach. From recruiting and training top talent to handling payroll, HR, and statutory requirements, BDCS ensures that operations run smoothly. With a focus on streamlining operations, reducing costs, and boosting efficiency, we help businesses access pre-vetted workers on demand while staying compliant with labour regulations. Our mobile app empowers the workforce by offering easy access to pay slips, leave management, and payroll queries, allowing companies to scale confidently and adjust to changing demands. Miskyah Toth founded Business Directive Development Group (Pty) Ltd in 2012; eight years later an opportunity arose to purchase a contract with a leading South African online retailer. At that stage, more than 250 people were employed by the company. Business Directive Development Group (Pty) Ltd purchased the contract and Miskyah then created Business Directive Contract Services (Pty) Ltd (BDCS) to manage the contract of BDCS’s functions as a separate entity, under the auspices of Business Directive Development Group (Pty) Ltd. To put things into perspective, the outbreak of COVID-19 began in Wuhan, China in December 2019 – so the purchase of this contract was made at the beginning of the global pandemic.“I was, however, very comfortable with my decision. It allowed me to think outside the box and it allowed me to think bigger. We’ve since expanded our services, providing more tailored solutions, and empowering businesses and job seekers through comprehensive, personalised recruitment and career management strategies,” – Miskyah Toth. We asked Miskyah to share with us what it takes to be a game changer in the HR realm: Iron in silk After years of dedication and sacrifice, I have earned recognition on a global stage. In 2024, CIO Views named me one of Africa’s 10 Most Empowering Businesswomen. I was awarded Female Entrepreneur Coach of the Year in South Africa by MEA Markets and honoured as the Top Global Business Leader by the International Association of Top Professionals. Additionally, I was chosen as The Women Leader of the Year in Human Resource Management by the Asian-African Chamber of Commerce and Industry and selected as 1 of the 100 Most Influential Women in South Africa. As described, ‘Iron in Silk’ – is “strength enveloped by beauty and grace”. These accolades are a testament to overcoming significant challenges, including managing over 500% growth in just four years and navigating the complexities of running a large company as the sole female owner. Maintaining my health and balance amidst these responsibilities has also been a crucial challenge. What is your ‘why”? My “why” is simple – to empower people. Whether it’s helping someone land their dream job, supporting businesses with their recruitment needs, or mentoring young entrepreneurs, my purpose is to uplift others. This message stems from my own life experiences, including the challenges I faced as a businesswoman and single mother. I’ve always believed that with the right support, anyone can overcome obstacles and achieve success. I founded BDCS to create opportunities and provide that support to others, particularly in South Africa, where high unemployment rates make empowerment through job creation so crucial. Miskyah.com Miskyah.com is a platform that showcases my journey, insights, and expertise as a leader and entrepreneur. It is a space where I can share my thoughts on business, empowerment, and personal growth. Through this platform, I also aim to connect with aspiring entrepreneurs, business leaders, and anyone looking for inspiration or guidance. Miskyah.com offers a blend of personal stories, business tips, and reflections on leadership. It’s also a place where I promote my autobiography Iron in Silk, which delves deeper into my experiences and the lessons I’ve learned throughout my life and career. Through this platform, I provide aspiring entrepreneurs with the tools and guidance they need to succeed. My “Let’s Talk Business” series is designed to share real-world insights, helping individuals turn their ideas into thriving businesses. Additionally, my “Women for Change” initiative is a space where women can find inspiration, mentorship, and community support to pursue their dreams. I am passionate about coaching and developing entrepreneurs, equipping them with the strategies and confidence to navigate their entrepreneurial journey with resilience and success. The most important game-changing trends in HR? Technology, particularly AI, is revolutionising HR. AI-driven recruitment tools streamline hiring, ensuring faster and more precise candidate matching. Additionally, hybrid work models are here to stay, with flexibility becoming a key factor in employee satisfaction. Diversity, equity, and inclusion (DEI) initiatives are also transforming the workplace, emphasising the importance of creating inclusive environments where all employees can thrive. Lastly, mental health and well-being are taking center stage as companies recognise the need to support employees beyond their professional roles. HR leaders must adapt to these trends to stay competitive and cultivate thriving future-ready workplaces. What does securing the naming rights for the Future of HR Conference and Awards mean to you and your company? Securing the naming rights for The Future of HR Conference and Awards is a significant milestone for BDCS. It reflects our dedication to driving innovation in HR and our commitment to being at the forefront of industry trends. This partnership allows us to showcase our leadership in HR recruitment, while also contributing to the ongoing conversation about the future of work. It’s an opportunity to highlight our values – empowerment, technology integration, and talent development – on a larger scale, while also creating meaningful connections with other industry leaders who share our vision for the future of HR. Advice for aspiring entrepreneurs My biggest piece of advice is to stay resilient. Entrepreneurship is a journey filled with highs and lows, and success often comes from how well you handle challenges. Always be willing to learn and adapt because the business world is constantly evolving. Surround yourself with people who inspire and support you, but don’t be afraid to make tough decisions