Have you ever wondered what it takes for a global giant like Amazon to successfully launch in a nuanced local market? In this episode of the Business Unusual Podcast, Robert Koen, the Managing Director of Amazon sub-Saharan Africa, joined Ralf Fletcher in-studio to discuss how they’ve balanced a “relentlessly Day One” startup culture with local authenticity.
With extensive international experience, Robert is on a mission to make Amazon the most loved store in the country. From the launch of Amazon.co.za to how the platform is set to serve as a massive launchpad for small businesses, this podcast is a great listen for anyone who wants to know more about Amazon going all in on South Africa and the impact it could have.
You’ll find out:
- Why treating every customer call as a system defect is the secret to building unshakeable trust
- How keeping an empty “customer chair” in meetings can drive major decision-making
- How Amazon handles the heavy lifting to empower local entrepreneurs and enable them to scale and export their products
- Why a flat organisational culture can encourage rapid innovation
Watch on YouTube or listen on Spotify and Apple Podcasts and subscribe now to the Topco Bulletin for conversations about doing good business in unusual times.
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