Sponsored Content
Who is BASF?
At BASF, we create chemistry for a sustainable future. With 161 years globally and 60 years in South Africa, our portfolio spans chemicals, materials, industrial solutions, agricultural solutions, and nutrition and care, serving industries across the value chain.
In South Africa, our role goes beyond products. We deliver innovative, sustainable solutions that enable customers to grow responsibly, while actively investing in local talent, supplier ecosystems, and communities. This ensures that economic success is not only delivered but also shared across society.
The “Winning Ways” strategy
BASF’s “Winning Ways” strategy is built on a clear ambition to drive profitable growth while creating sustainable value for society.
Shaped by a 161 year global legacy and 60 years of local presence, the strategy focuses on:
- Customer centricity and competitiveness
- Sustainability and environmental responsibility
- Portfolio strength and innovation
- People and leadership development
In South Africa, these priorities are deliberately aligned with national transformation goals. We bring this strategy to life by:
- Supporting customers with sustainable, innovative solutions while strengthening local value chains
- Embedding ESG principles into all operations
- Investing in people, from education through to leadership
- Building resilient ecosystems that enable inclusive growth
This is executed through an integrated model that connects:
- Skills Development, equipping young people with future ready capabilities
- Socio-Economic Development, expanding access to opportunity
- Enterprise & Supplier Development, building scalable black-owned businesses
Our Level 1 B-BBEE achievement reflects how this strategy translates into real impact, delivering transformation that is inclusive, investable, and sustainable.
At its core, “Winning Ways” ensures that business success and societal progress remain inseparable.
What sets BASF apart from the competition?
What sets BASF apart is our investment led, outcomes driven approach to transformation, built on decades of global expertise and local commitment.
Our achievement as the first non-South African multinational chemical company to attain Level 1 B-BBEE status reflects years of deliberate, sustained action.
We create impact across three key areas:
- Driving economic inclusion
Through the BASF South Africa Trust, we have implemented 30% black women ownership, while supporting more than 60 female students in STEM, building future talent pipelines.
- Equipping future talent
Through graduates, apprentices, interns, and learners with disabilities, we provide hands-on experience and meaningful career pathways
- Creating shared value
Our ESD programme invests R2-million to R6-million per enterprise, combining capital, capability, and market access to building sustainable businesses
This integrated approach enables BASF to deliver lasting impact through jobs, ownership, and economic participation.
Congratulations on being a Bronze Impact Sponsor for the Top Empowerment Conference. What does this opportunity mean to you and BASF?
Being a Bronze Impact Sponsor reflects BASF’s commitment to actively shaping the transformation agenda in South Africa, building on 60 years of local impact.
For BASF, this platform enables us to:
- Share insights and scale impact through partnerships
- Engage in meaningful dialogue on transformation
- Contribute to advancing inclusive economic growth
Winning the Socio-Economic Impact Award affirms that our work is delivering measurable and scalable outcomes.
Please share a message of inspiration with our readers.
Transformation is built through consistent investment over time.
For BASF, this journey is grounded in the belief that:
- Investing in people unlocks potential
- Supporting businesses creates opportunity
- Partnering with communities enables lasting change
As highlighted by our leadership:
“Through investing in people, empowering suppliers, and advancing opportunities for women, we are shaping an inclusive and sustainable future.”
Ultimately, real progress comes from turning access into opportunity, opportunity into ownership, and ownership into lasting impact.
